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Welcome to Moz Academy!

Easy-to-access SEO education has always been dear to our mission. Just log in to your moz.com account (or sign up for free if you don't have one). In addition to Moz Academy courses, here are a few more resources you may find useful:

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SEO Essentials Certification
Learn SEO and get certified with this intensive 6-part course and exam series!
$595
6 Courses
Keywords Research Links Page Optimization Agency 1 - Beginner (basic awareness) 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools Certifications Series
Keyword Research Certification
Create a multifaceted keyword strategy and get certified with this 5-part course and exam series!
$395
5 Courses
Keywords 1 - Beginner (basic awareness) 2 - Novice (limited knowledge) Moz Tools Certifications
Local SEO Certification
Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series!
$395
6 Courses
Local Keywords 1 - Beginner (basic awareness) 2 - Novice (limited knowledge) Moz Academy Certifications
Technical SEO Certification
Learn technical SEO comprehensively and get certified with this intensive 5-part course and exam series!
$395
5 Courses
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools Certifications Series
SEO Competitive Analysis Certification
Learn how to confidently build an SEO competitive analysis plan and get certified with this 6-part course and exam series!
$395
6 Courses
Keywords Links Site Audit 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools Certifications
Starter Pack (Series)
Dive into SEO with three of our most popular courses (40% savings)
$149
3 Courses
Local Keywords Research Site Audit 1 - Beginner (basic awareness) 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools Series
Sequel Pack (Series)
Continue your SEO education with three vital topics (with 30% savings)!
$289
3 Courses
Links Page Optimization 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools Series
SEO Client Prospecting and Pitch (Series)
Save 10% when you purchase all three prospecting and pitch courses!
$295
3 Courses
Research Agency 3 - Intermediate (moderate experience) Moz Tools Series
How To Use Moz Pro
This course describes how to use Moz tools in short, easy to follow videos.
FREE
214 min
Keywords Research Links Page Optimization Site Audit 1 - Beginner (basic awareness) Moz Tools
30 Days of SEO: Free SEO Course
Learn how to implement your SEO strategy with this step-by-step game plan!
FREE
104 min
Keywords Research Links Page Optimization Site Audit 1 - Beginner (basic awareness) 2 - Novice (limited knowledge) Moz Tools
In Real Life: Local SEO Tactics
How to support SEO with your local business knowledge
$149
105 min
Local Links 1 - Beginner (basic awareness) Moz Tools
SEO Fundamentals
Essential SEO concepts for building your strategy
$49
67 min
Research 1 - Beginner (basic awareness) Level Up In 90 Minutes Or Less!
Page Optimization
Learn the necessary optimizations for SEO success
$119
73 min
Page Optimization 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools Level Up In 90 Minutes Or Less!
Backlink Basics
Improve your understanding of backlinks and how to earn them
$149
90 min
Links 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools Level Up In 90 Minutes Or Less!
Reporting on SEO
Learn how to measure your SEO success
$149
58 min
2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools Level Up In 90 Minutes Or Less!
Backlink Audit & Removal
How to audit and analyze your existing backlink profile
$49
75 min
Links Site Audit 2 - Novice (limited knowledge) Moz Tools Level Up In 90 Minutes Or Less!
The Fundamentals of SEO Client Prospecting
What is client prospecting, and why is it important?
$49
41 min
Agency 3 - Intermediate (moderate experience) Level Up In 90 Minutes Or Less!
Finding Potential SEO Clients
Discover potential SEO clients with prospecting!
$109
74 min
Research Agency 3 - Intermediate (moderate experience) Level Up In 90 Minutes Or Less!
Prepare for the SEO Client Pitch
Assemble data and create a comprehensive, personalized report for a memorable client pitch!
$179
99 min
Agency 3 - Intermediate (moderate experience) Moz Tools
Selling the Value of SEO
Earn buy-in from new and prospective SEO clients
$149
126 min
Agency 3 - Intermediate (moderate experience) Moz Tools
Client Onboarding
Start off on the right foot with every new SEO client
$169
69 min
Agency 3 - Intermediate (moderate experience) Level Up In 90 Minutes Or Less!
Keyword Research Certification Part 4 - Track Your Success and Next Steps
Scale and customize your keyword research methods
74 min
Keywords 1 - Beginner (basic awareness) 2 - Novice (limited knowledge) Moz Tools
Keyword Research Certification Part 5 - Conclusion & Final Exam
Conclusion and Final Exam
44 min
Keywords 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
Keyword Research Certification Part 1 - Explore the Fundamentals of Keyword Research
Establish the fundamentals of keyword research
60 min
Keywords 1 - Beginner (basic awareness)
Keyword Research Certification Part 2 - Get To Know Your Customer
Analyze your audience and the content in your industry
53 min
Keywords 1 - Beginner (basic awareness) Moz Tools
Keyword Research Certification Part 3 - Create a Keyword Strategy
Create a universal keyword strategy and monitor your success
58 min
Keywords 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
SEO Essentials Certification: Part 5 - Create Efficient Reporting Strategies
67 min
Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 3 - Apply On-Page Optimization Strategies
58 min
Page Optimization Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 4 - Build Effective Link Strategies
51 min
Links Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 6 - Final Exam
64 min
Keywords Research Links Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 2 - Develop Keyword Strategies
66 min
Keywords Research Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 1 - Understand the Fundamentals
51 min
Agency 1 - Beginner (basic awareness)
Technical SEO Certification: Part 2 - Design for Crawlability
55 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
Technical SEO Certification: Part 3 - Build for Indexation
54 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
Technical SEO Certification: Part 4 - Prioritize Accessibility & Site Performance
48 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
Technical SEO Certification: Part 5 - Conclusion & Final Exam
45 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
Technical SEO Certification: Part 1 - Explore the Fundamentals of Technical SEO
32 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
SEO Competitive Analysis Certification Part 1: Competitive Analysis 101
Understand the fundamentals of a competitive analysis
27 min
1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
SEO Competitive Analysis Certification Part 2: Identify Your True Competitors
Assess your audience and identify your SEO competitors
36 min
Keywords Research 2 - Novice (limited knowledge)
SEO Competitive Analysis Certification Part 3: Analyze Your Competitors’ On-Page Success
Discover content trends and prioritize your strategy
59 min
Keywords Research Page Optimization Site Audit 2 - Novice (limited knowledge) Moz Tools
SEO Competitive Analysis Certification Part 4: Evaluate Your Competitors' Off-Page Activity
Conduct competitor research that leads to link opportunities
37 min
Research Links Site Audit 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Competitive Analysis Certification Part 5: Explore Competitive Specialties
Enhance your competitive analysis with a layer of B2B and local knowledge
22 min
Local Keywords Links 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Competitive Analysis Certification Part 6: Conclusion & Final Exam
Conclusion and Final Exam
45 min
3 - Intermediate (moderate experience)
Local SEO Certification Part 5 - On the Road Again: Ongoing Maintenance & How to Measure Success
Maintain your listing management strategy and measure success!
46 min
Local 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
Local SEO Certification Part 6 - Conclusion & Final Exam
Conclusion and Final Exam
51 min
Local 2 - Novice (limited knowledge)
Local SEO Certification Part 1 - Map Your Route: Understand the Fundamentals
Establish the fundamentals of local SEO
80 min
Local 1 - Beginner (basic awareness)
Local SEO Certification Part 2 - Look Both Ways: Understand Your Competition & Where You Stand
Identify your market location and competitors
63 min
Local 1 - Beginner (basic awareness)
Local SEO Certification Part 3 - Start Your Journey: Establish a Business in the Local Space
Explore the local search ecosystem and location data management
65 min
Local 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
Local SEO Certification Part 4 - Ask for Directions: Reputation Management & Community Engagement
Develop a reputation management roadmap
83 min
Local 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
Local SEO Fundamentals
How to manage Local SEO campaigns
112 min
Local Site Audit 3 - Intermediate (moderate experience)
Keyword Research
Find the best keywords to grow your business
84 min
Keywords Research 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools Level Up In 90 Minutes Or Less!
Keyword Research Certification Part 4 - Track Your Success and Next Steps
Scale and customize your keyword research methods
74 min
Keywords 1 - Beginner (basic awareness) 2 - Novice (limited knowledge) Moz Tools
Keyword Research Certification Part 5 - Conclusion & Final Exam
Conclusion and Final Exam
44 min
Keywords 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
Keyword Research Certification Part 1 - Explore the Fundamentals of Keyword Research
Establish the fundamentals of keyword research
60 min
Keywords 1 - Beginner (basic awareness)
Keyword Research Certification Part 2 - Get To Know Your Customer
Analyze your audience and the content in your industry
53 min
Keywords 1 - Beginner (basic awareness) Moz Tools
Keyword Research Certification Part 3 - Create a Keyword Strategy
Create a universal keyword strategy and monitor your success
58 min
Keywords 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
The Fundamentals of SEO Client Prospecting
What is client prospecting, and why is it important?
$49
41 min
Agency 3 - Intermediate (moderate experience) Level Up In 90 Minutes Or Less!
Prepare for the SEO Client Pitch
Assemble data and create a comprehensive, personalized report for a memorable client pitch!
$179
99 min
Agency 3 - Intermediate (moderate experience) Moz Tools
Finding Potential SEO Clients
Discover potential SEO clients with prospecting!
$109
74 min
Research Agency 3 - Intermediate (moderate experience) Level Up In 90 Minutes Or Less!
SEO Essentials Certification: Part 5 - Create Efficient Reporting Strategies
67 min
Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 3 - Apply On-Page Optimization Strategies
58 min
Page Optimization Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 4 - Build Effective Link Strategies
51 min
Links Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 6 - Final Exam
64 min
Keywords Research Links Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 2 - Develop Keyword Strategies
66 min
Keywords Research Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 1 - Understand the Fundamentals
51 min
Agency 1 - Beginner (basic awareness)
Technical SEO Certification: Part 2 - Design for Crawlability
55 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
Technical SEO Certification: Part 3 - Build for Indexation
54 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
Technical SEO Certification: Part 4 - Prioritize Accessibility & Site Performance
48 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
Technical SEO Certification: Part 5 - Conclusion & Final Exam
45 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
Technical SEO Certification: Part 1 - Explore the Fundamentals of Technical SEO
32 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
Page Optimization
Learn the necessary optimizations for SEO success
$119
73 min
Page Optimization 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools Level Up In 90 Minutes Or Less!
Backlink Basics
Improve your understanding of backlinks and how to earn them
$149
90 min
Links 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools Level Up In 90 Minutes Or Less!
Reporting on SEO
Learn how to measure your SEO success
$149
58 min
2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools Level Up In 90 Minutes Or Less!
SEO Competitive Analysis Certification Part 1: Competitive Analysis 101
Understand the fundamentals of a competitive analysis
27 min
1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
SEO Competitive Analysis Certification Part 2: Identify Your True Competitors
Assess your audience and identify your SEO competitors
36 min
Keywords Research 2 - Novice (limited knowledge)
SEO Competitive Analysis Certification Part 3: Analyze Your Competitors’ On-Page Success
Discover content trends and prioritize your strategy
59 min
Keywords Research Page Optimization Site Audit 2 - Novice (limited knowledge) Moz Tools
SEO Competitive Analysis Certification Part 4: Evaluate Your Competitors' Off-Page Activity
Conduct competitor research that leads to link opportunities
37 min
Research Links Site Audit 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Competitive Analysis Certification Part 5: Explore Competitive Specialties
Enhance your competitive analysis with a layer of B2B and local knowledge
22 min
Local Keywords Links 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Competitive Analysis Certification Part 6: Conclusion & Final Exam
Conclusion and Final Exam
45 min
3 - Intermediate (moderate experience)
Local SEO Certification Part 5 - On the Road Again: Ongoing Maintenance & How to Measure Success
Maintain your listing management strategy and measure success!
46 min
Local 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
Local SEO Certification Part 6 - Conclusion & Final Exam
Conclusion and Final Exam
51 min
Local 2 - Novice (limited knowledge)
Local SEO Certification Part 1 - Map Your Route: Understand the Fundamentals
Establish the fundamentals of local SEO
80 min
Local 1 - Beginner (basic awareness)
Local SEO Certification Part 2 - Look Both Ways: Understand Your Competition & Where You Stand
Identify your market location and competitors
63 min
Local 1 - Beginner (basic awareness)
Local SEO Certification Part 3 - Start Your Journey: Establish a Business in the Local Space
Explore the local search ecosystem and location data management
65 min
Local 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
Local SEO Certification Part 4 - Ask for Directions: Reputation Management & Community Engagement
Develop a reputation management roadmap
83 min
Local 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
SEO Fundamentals
Essential SEO concepts for building your strategy
$49
67 min
Research 1 - Beginner (basic awareness) Level Up In 90 Minutes Or Less!
Local SEO Fundamentals
How to manage Local SEO campaigns
112 min
Local Site Audit 3 - Intermediate (moderate experience)
Keyword Research
Find the best keywords to grow your business
84 min
Keywords Research 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools Level Up In 90 Minutes Or Less!
Keyword Research Certification Part 4 - Track Your Success and Next Steps
Scale and customize your keyword research methods
74 min
Keywords 1 - Beginner (basic awareness) 2 - Novice (limited knowledge) Moz Tools
Keyword Research Certification Part 5 - Conclusion & Final Exam
Conclusion and Final Exam
44 min
Keywords 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
Keyword Research Certification Part 1 - Explore the Fundamentals of Keyword Research
Establish the fundamentals of keyword research
60 min
Keywords 1 - Beginner (basic awareness)
Keyword Research Certification Part 2 - Get To Know Your Customer
Analyze your audience and the content in your industry
53 min
Keywords 1 - Beginner (basic awareness) Moz Tools
Keyword Research Certification Part 3 - Create a Keyword Strategy
Create a universal keyword strategy and monitor your success
58 min
Keywords 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
SEO Essentials Certification: Part 5 - Create Efficient Reporting Strategies
67 min
Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 3 - Apply On-Page Optimization Strategies
58 min
Page Optimization Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 4 - Build Effective Link Strategies
51 min
Links Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 6 - Final Exam
64 min
Keywords Research Links Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 2 - Develop Keyword Strategies
66 min
Keywords Research Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Essentials Certification: Part 1 - Understand the Fundamentals
51 min
Agency 1 - Beginner (basic awareness)
Technical SEO Certification: Part 2 - Design for Crawlability
55 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
Technical SEO Certification: Part 3 - Build for Indexation
54 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
Technical SEO Certification: Part 4 - Prioritize Accessibility & Site Performance
48 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
Technical SEO Certification: Part 5 - Conclusion & Final Exam
45 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
Technical SEO Certification: Part 1 - Explore the Fundamentals of Technical SEO
32 min
Site Audit Agency 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) 4 - Advanced (high-level application) Moz Tools
SEO Competitive Analysis Certification Part 1: Competitive Analysis 101
Understand the fundamentals of a competitive analysis
27 min
1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
SEO Competitive Analysis Certification Part 2: Identify Your True Competitors
Assess your audience and identify your SEO competitors
36 min
Keywords Research 2 - Novice (limited knowledge)
SEO Competitive Analysis Certification Part 3: Analyze Your Competitors’ On-Page Success
Discover content trends and prioritize your strategy
59 min
Keywords Research Page Optimization Site Audit 2 - Novice (limited knowledge) Moz Tools
SEO Competitive Analysis Certification Part 4: Evaluate Your Competitors' Off-Page Activity
Conduct competitor research that leads to link opportunities
37 min
Research Links Site Audit 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Competitive Analysis Certification Part 5: Explore Competitive Specialties
Enhance your competitive analysis with a layer of B2B and local knowledge
22 min
Local Keywords Links 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools
SEO Competitive Analysis Certification Part 6: Conclusion & Final Exam
Conclusion and Final Exam
45 min
3 - Intermediate (moderate experience)
Local SEO Certification Part 5 - On the Road Again: Ongoing Maintenance & How to Measure Success
Maintain your listing management strategy and measure success!
46 min
Local 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
Local SEO Certification Part 6 - Conclusion & Final Exam
Conclusion and Final Exam
51 min
Local 2 - Novice (limited knowledge)
Local SEO Certification Part 1 - Map Your Route: Understand the Fundamentals
Establish the fundamentals of local SEO
80 min
Local 1 - Beginner (basic awareness)
Local SEO Certification Part 2 - Look Both Ways: Understand Your Competition & Where You Stand
Identify your market location and competitors
63 min
Local 1 - Beginner (basic awareness)
Local SEO Certification Part 3 - Start Your Journey: Establish a Business in the Local Space
Explore the local search ecosystem and location data management
65 min
Local 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
Local SEO Certification Part 4 - Ask for Directions: Reputation Management & Community Engagement
Develop a reputation management roadmap
83 min
Local 1 - Beginner (basic awareness) 2 - Novice (limited knowledge)
Local SEO Fundamentals
How to manage Local SEO campaigns
112 min
Local Site Audit 3 - Intermediate (moderate experience)
Keyword Research
Find the best keywords to grow your business
84 min
Keywords Research 2 - Novice (limited knowledge) 3 - Intermediate (moderate experience) Moz Tools Level Up In 90 Minutes Or Less!