The most common thing people from Finland bring back from visits to Estonia is still alcoholic drinks, despite overall rising prices in the Baltic country.
As the Christmas holidays approach, ferries between Finland and Estonia are often fully booked.
After they arrive in Tallinn, the majority of visitors from Finland stay put in the capital.
While Estonia's rising consumer prices have reduced its attractiveness as a shopping destination, people from Finland usually make sure to bring back some alcoholic beverages, as they're still cheaper in the Baltic country because of lower taxes on booze.
Yle spoke with Finnish tourists in Tallinn to see what they planned to bring home.
Yle found Elina Muurimäki, from the Finnish town of Järvenpää, at the Nautica shopping centre, near Terminal D in Tallinn's harbour.
"We came to shop for clothes," Muurimäki explained.
Yle asked her what she thinks the biggest bargains were in Estonia, compared to back home.
"Probably alcohol. Most of our group also went to Superalko," she said, referring to a big booze retailer, also right by the harbour.
The parking lot by the harbour shopping area, filled with vehicles with Finnish registration plates, echoed Muurimäki's comments.
Yle met Pekka Ruuskanen, from Heinävesi in North Karelia, who had filled his station wagon with crates of drinks at the end of a two-day trip to Tallinn with his family.
"Send my greetings to Petteri Orpo," Ruuskanen laughed, referring to the Finnish prime minister whose government has raised a number of taxes, including on alcohol.
Ruuskanen said Finnish-made long drink 'lonkero' alcopops in Estonia sell for about half the price they do in Finland.
"A 12-pack of pineapple lonkero costs around 30 euros in Finland. But here, you can get a 24-pack for the same price," he explained.
According to an informal price comparison, Ruuskanen's math is quite accurate.
Yle found the price of a 12-can pack of Hartwall Original Long Drink with 5.5% alcohol content costs just over 35 euros at S-Group's online grocery store in Finland. At the same time, twice that amount (24 cans) of the alcopop costs just over 28 euros at Tallinn's Superalko.
According to Superalko's customer service rep, Aive Annuk, crates of long drinks and beer are perennial purchases by Finnish visitors.
"Right now, they are also seeking out high-quality red wines, because Christmas is coming," Annuk explained, adding that their pre-holiday purchases started earlier this year than in the past.
"Quite a lot of people are buying lighter mixed drinks, especially young people who don't want to have too much alcohol," she explained.
A couple of years ago Estonia had the biggest inflation rate growth in Europe, which has driven up costs for consumer goods. But compared to Finnish prices, alcohol is still cheaper.
That is largely due to lower taxes on booze, according to researcher Elmar Orro, from the Estonian Institute of Economic Research. Other factors, including labour costs and export subsidies also affect prices.
However, the alcohol price gap between the countries is narrowing, as the Estonian government plans to increase taxes on alcohol by five percentage points per year during 2025-2028.
Orro said that foreign imports of booze to Finland are declining, but the majority of exports come from Estonia, usually brought in by people on ferries across the Gulf of Finland.
According to figures from the Finnish Institute for Health and Welfare (THL), 58 percent of passenger imports of alcohol to Finland were from Estonia or on Baltic ferries between the countries.
But taking a ferry cruise costs money too, is it still really worth heading all the way to Estonia for booze bargains?
"It's worth it, it's worth it," Pekka Matikainen from Turku told Yle with a smile.
"But not for just a crate of beer. If you take a car, you can bring more," he explained.
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