Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Sunsets and blue hues: Tele2’s AI-powered creative insights that measure the impact of ads on business Sunsets, greenery and calming music – these are just three of the creative factors that Tele2 discovered garner much stronger viewer retention rates on campaigns. The Swedish company share with us their journey of gaining a deeper understanding of the pivotal role of creativity in driving sales. Feature of the week Sunsets and blue hues: Tele2’s AI-powered creative insights that measure the impact of ads on business Sunsets, greenery and calming music – these are just three of the creative factors that Tele2 discovered garner much stronger viewer retention rates on campaigns. The Swedish company share with us their journey of gaining a deeper understanding of the pivotal role of creativity in driving sales. Consumer Insights Europe, Middle East & Africa Case Study Case Study Move over Black Friday and the holiday season, Easter is the moment marketers need to prep for in 2025 Global Article Article Travel 2040: 2.4 billion reasons to get excited about the future of travel Sub-Saharan Africa Article Article New in South Africa: Peak retail search trends that every marketer needs to know Nordics & Benelux Infographic Infographic Peak shopping 2024: From brand preference to visual search — what’s important to Nordic and Benelux shoppers Middle East & North Africa Article Article 4 retail peaks, 6 exciting weeks — here’s how MENA marketers can master them all Sub-Saharan Africa Case Study Case Study Cheers, Corona: Boosting awareness and conversions with YouTube Shorts Case Study Case Study How Pandora unlocks incremental value all holiday season long United Kingdom Article Article The rise of refurbished tech: How marketers can drive sustainable consumer choices Marketing Strategies & Innovations Article Article The CMO’s blueprint for building a world-class marketing team Article Article 5 human skills that will set marketers apart in the age of AI Article Article To unlock AI’s power, simplify your Search campaigns Interview Interview Why YouTube is part of a winning social strategy Interview Interview How well do you know Google Search? Case Study Case Study From zero to 590 million views: WESN’s Shaq-sized journey to “controlled virality” Perspective Perspective The art of the possible: Intuit’s lessons for accelerating ads with patience Case Study Case Study Black Friday Travel Takeover: How Etihad Airways turned shoppers into passengers In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 11 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
