Welcome to Shopify Editions, where twice a year we show you everything that we’ve been building. We know that brands need new ways to engage with their customers—and that means creating new connections. So this release of Editions features everything you need to win in the new era of commerce: Connect to Consumer.
Find new customers by putting your products in front of the right buyers and drive more sales with Shop Cash.
Convert every customer across international markets with built-in B2B and Shopify POS. Create powerful and expressive
custom storefronts or exclusive NFT commerce experiences. Build long-term relationships with
new engagement tools and deeper access to customer insights. Run your business better with a faster, more-streamlined Admin, and easily fulfill every order with SFN and 2-day delivery.
If there’s something else you need, apps built on the world’s best commerce platform have you covered.
The C2C era is here. Let's connect.
Find Customers
Shopify Audiences
Find your next best customer
Find your next best customer
Find your next best customer
Finding new customers with digital ads has become harder and more expensive. That’s why we built Shopify Audiences. Shopify Audiences is a new app from Shopify that helps you find your next best customer. Shopify’s unique view on purchase intent and our merchant network helps identify buyers who are looking for your products. Create and export high-interest audiences to ad platforms like Facebook.
High conversion rates, better performing ads
Smart audience creation with machine learning
Integrated to Shopify and ad platforms
Shopify Plus exclusive
Shop Cash
Convert new customers on the Shop app
Convert new customers on the Shop app
Convert new customers on the Shop app
Shopify is rewarding buyers with millions in Shop Cash for their eligible Shop Pay purchases. Create a Shop Cash campaign to multiply their earnings and incentivize first-time sales on the Shop app.
Target new customers on the Shop app
Get higher conversions with Shop Pay
Only pay for successful sales
Twitter Shopping
Highlight your products directly on your Twitter profile
Sell your products directly on your Twitter profile and tap into an audience of hundreds of millions of users who use Twitter every day.
Dovetale
Find creators, build community, and sell more products
Building relationships with creators and influencers is key to growing your business, finding new audiences, and driving sales. Dovetale is Shopify’s all-in-one creator management tool that helps you find new creators, build authentic communities, better manage relationships, and track affiliate sales.
Linkpop
Make your link in bio shoppable
Linkpop is a free link in bio tool designed for commerce, powered by Shopify’s fast and secure checkout. With a shoppable link 2x more likely to convert, curate everything you’re creating online like your website, blog, playlists, and more—all from your social media bio.
Marketplace Kit
Build shopping experiences into any platform with our flexible APIs
Connect your platform to millions of merchants and brands with shopping experiences built with Shopify’s Marketplace Kit. Trusted by global platforms like Twitter, Tik Tok, and Spotify.
Twitter Shopping
Sell your products directly on your Twitter profile and tap into an audience of hundreds of millions of users who use Twitter every day.
Dovetale
Building relationships with creators and influencers is key to growing your business, finding new audiences, and driving sales. Dovetale is Shopify’s all-in-one creator management tool that helps you find new creators, build authentic communities, better manage relationships, and track affiliate sales.
Linkpop
Linkpop is a free link in bio tool designed for commerce, powered by Shopify’s fast and secure checkout. With a shoppable link 2x more likely to convert, curate everything you’re creating online like your website, blog, playlists, and more—all from your social media bio.
Marketplace Kit
Connect your platform to millions of merchants and brands with shopping experiences built with Shopify’s Marketplace Kit. Trusted by global platforms like Twitter, Tik Tok, and Spotify.
Convert Shoppers
B2B on Shopify
Sell to your direct and wholesale customers—integrated in one store
Sell to your direct and wholesale customers—integrated in one store
Sell to your direct and wholesale customers—integrated in one store
With B2B on Shopify, the most essential and powerful wholesale features are now built right in the Shopify admin. That means you can harness the full power of the Shopify platform to run your entire business, all in one seamless, customized shopping experience. This is the B2B platform you’ve been waiting for.
Set wholesale pricing and net terms
Customize with themes and discounts
Sell from one storefront or use a dedicated store
Shopify Plus exclusive
Shopify Point of Sale
Sell where people shop—in person, online, and everywhere in between
Sell where people shop—in person, online, and everywhere in between
Sell where people shop—in person, online, and everywhere in between
Whether you're just starting up or already building your retail empire, Shopify Point of Sale is the best way to sell in person—across any device, in more retail locations, and in many different countries. Accept payments right from your iPhone. Sell anywhere with the latest Shopify POS hardware.
Tap to Pay on iPhone (US only)
Google local inventory sync
More locations and Product Metafields
Shopify Markets
Everything you need to sell worldwide
Everything you need to sell worldwide
Everything you need to sell worldwide
Shopify Markets simplifies international selling by helping you reach new geographic regions and optimizing your business to drive global sales—all from one place in your Shopify admin. Drive up to 40% higher conversion rates in international regions by customizing your storefront for each market to improve the buying experience for customers.
Set price lists and domains by market
Sell in each market's local currency and language
Collect duties and import taxes at checkout
Shopify Checkout
Leverage the global scale of checkout; unlock the power of Shop Pay
Trust the most reliable, highest converting, 1-click checkout on the planet and turn browsers into buyers with a 70% higher checkout-to-order rate than any standard checkout. With Shop Pay you also get a 4X faster checkout experience and an 11% higher conversion than other accelerated checkouts.
Checkout Extensibility
Customize your checkout with powerful apps and branding tools
Shopify Plus exclusive
Shopify Plus merchants can now customize their checkout using apps. Add branding, loyalty programs, recommended products, and more. It’s secure, fast, and upgrade-safe, all while integrating with Shop Pay for the best-converting checkout on the internet.
Shop Pay Enhancements
Now including fraud protection and more installment options
Boost average order value with our new and flexible built-in buy-now-pay-later options and fulfill without fear with free fraud protection, now available with Shop Pay.
Discount Combinations
Combine different discounts on the same order
Finally—now you can combine discounts on the same order making it easy to launch promotions that win new customers, get repeat business, and increase conversions.
Pre-orders and More
Drive conversion with purchase options your buyers love
Shopify now offers more pre-orders, subscriptions, and "try before you buy" apps that are fully integrated into our platform. You can lock in more sales and give your customers the flexible purchase options they want.
Shopify Checkout
Trust the most reliable, highest converting, 1-click checkout on the planet and turn browsers into buyers with a 70% higher checkout-to-order rate than any standard checkout. With Shop Pay you also get a 4X faster checkout experience and an 11% higher conversion than other accelerated checkouts.
Checkout Extensibility
Shopify Plus merchants can now customize their checkout using apps. Add branding, loyalty programs, recommended products, and more. It’s secure, fast, and upgrade-safe, all while integrating with Shop Pay for the best-converting checkout on the internet.
Shopify Plus exclusive
Shop Pay Enhancements
Boost average order value with our new and flexible built-in buy-now-pay-later options and fulfill without fear with free fraud protection, now available with Shop Pay.
Discount Combinations
Finally—now you can combine discounts on the same order making it easy to launch promotions that win new customers, get repeat business, and increase conversions.
Pre-orders and More
Shopify now offers more pre-orders, subscriptions, and "try before you buy" apps that are fully integrated into our platform. You can lock in more sales and give your customers the flexible purchase options they want.
Create Your Story
Hydrogen + Oxygen
The Shopify stack for headless commerce
The Shopify stack for headless commerce
The Shopify stack for headless commerce
Build fast, headless storefronts with a React-based framework built by Shopify, for Shopify. From pre-built components and starter templates, to hooks and utilities that map directly to Shopify’s APIs, Hydrogen gives you the tooling you need to accelerate development. Then deploy with one click on Oxygen, our globally distributed hosting solution. Deliver performant storefronts wherever customers shop.
Go from build to launch faster with Hydrogen
Deploy Hydrogen sites with one click on Oxygen
Hosting included as part of your Shopify plan
Tokengated Commerce
Unlock exclusive products and experiences for your community with NFTs and Tokengated Commerce
Unlock exclusive products and experiences for your community with NFTs and Tokengated Commerce
Unlock exclusive products and experiences for your community with NFTs and Tokengated Commerce
With Tokengated Commerce, your fans can connect their crypto wallets to your store and unlock personalized benefits with their NFTs—like exclusive merchandise, early access to drops, cool collabs with other brands, or even IRL experiences.
Tokengate in your store or Shop App
Create tokengated experiences with Web3
Buyers breeze through checkout with Shop Pay
Online Store: Editor and Theme Updates
Powerful themes for your storefront, built for conversion
We’ve released 8 new free themes and 10 new premium themes that are designed for conversion and offer new and powerful ways to customize your storefront.
Metafields
Manage custom fields across the core aspects of your business
More powerful metafield types that work across more aspects of your business like customers and orders. Once created, dynamically showcase your custom information across your storefront.
Search & Discovery App
Increase conversions with customizable search, filtering, and product recommendations, so your customers can find products they love at the moment they're most likely to buy them. Sign up to be considered for early access.
Online Store: Editor and Theme Updates
Powerful themes for your storefront, built for conversion
Online Store: Editor and Theme Updates
We’ve released 8 new free themes and 10 new premium themes that are designed for conversion and offer new and powerful ways to customize your storefront.
Metafields
More powerful metafield types that work across more aspects of your business like customers and orders. Once created, dynamically showcase your custom information across your storefront.
Search & Discovery App
Search & Discovery App
Increase conversions with customizable search, filtering, and product recommendations, so your customers can find products they love at the moment they're most likely to buy them. Sign up to be considered for early access.
Build Relationships
ShopifyQL Notebooks
More commerce insight, less data science
More commerce insight, less data science
More commerce insight, less data science
Easier and faster access to business data means you don’t have to rely on a data scientist to know your business inside and out. With ShopifyQL Notebooks, you now have access to a query language that’s built for commerce. This allows you to write your own data story and build your own path to uncovering insights and business opportunities.
Access all your data from a single interface
Get answers fast with an SQL-like language
Combine data and business context to uncover insights
Shopify Plus exclusive
Customer Engagement Tools
Email, chat, marketing automations, and segmentation—all within Shopify
Email, chat, marketing automations, and segmentation—all within Shopify
Email, chat, marketing automations, and segmentation—all within Shopify
Never miss a customer connection. Build beautiful, on-brand campaigns with Shopify Email customization tools. Save time by automating emails, and increase conversions by targeting specific customer groups. Foster stronger relationships with your customers through 24/7 chat. And soon, you’ll be able to grow your customer list and capture important customer data with the ability to put forms on every page.
Re-engage Customers
Meet your best customers on Shop
Turn first-time customers into your best customers with Shop’s free re-engagement tools like post-purchase offers, personalized product recommendations, and prioritized search.
Shopping made better on Shop
Create stronger customer relationships with the app built for shopping
Shop is your out-of-the-box app strategy for building brand loyalty through richer shopping experiences. Customize your Shop Store and get featured in curated collections in the home feed.
Re-engage Customers
Turn first-time customers into your best customers with Shop’s free re-engagement tools like post-purchase offers, personalized product recommendations, and prioritized search.
Shopping made better on Shop
Create stronger customer relationships with the app built for shopping
Shopping made better on Shop
Shop is your out-of-the-box app strategy for building brand loyalty through richer shopping experiences. Customize your Shop Store and get featured in curated collections in the home feed.
Run Your Business
Admin Enhancements
Dozens of improvements to your everyday Shopify experience
Dozens of improvements to your everyday Shopify experience
Dozens of improvements to your everyday Shopify experience
As we build for our merchants, small and discreet improvements can have a major impact on the overall experience and performance of the platform. We’ve launched dozens of features and redesigns that enhance how you upload, edit, organize, and set up in Shopify, with many more to come.
Shopify Fulfillment Network
Less time shipping, more time building your business
Less time shipping, more time building your business
Less time shipping, more time building your business
Shopify Fulfillment Network helps you grow your business with verified 2-day delivery to convert more buyers. Benefit from free storage for six months per item so your upfront costs are low and returns are simplified to maximize your inventory. Spend more time on marketing, customer relationships, and launching new products, while the Shopify Fulfillment Network takes care of your fulfillment, and soon, your entire supply chain.
2-day delivery & seamless returns
Simple, all-in-one pricing
Free storage for 6 months/item
Shop Promise
The best way to earn trust with billions of buyers
Grow your sales and get discovered by billions of buyers across platforms by showing your commitment to fast, reliable 2-day deliveries and hassle-free returns with the Shop Promise badge for your store.
Order and Inventory Management
Fulfill orders faster with shipping automation and accurate inventory tracking
Shopify’s fulfillment and inventory solutions help you work more efficiently, expedite fulfillments with bulk label printing, automate repetitive tasks, and accurately track inventory.
Shopify Shipping Goes Global
Shopify Shipping now available in the UK and France
Merchants in France and the UK can now use Shopify Shipping to save time and money on shipping labels. It’s easy to use, set-up is simple, and it’s all managed directly inside Shopify.
Supplier to Buyer Logistics
Shopify’s expanding supply chain offering
With our planned acquisition of Deliverr, we’re building faster delivery, smarter inventory, and pre-fulfillment logistics support with Flexport. We’re making managing your supply chain easy, while giving you new growth channels and tools used by the largest brands.
Shopify Flow
Build the automated workflows that you need to succeed
Shopify Flow lets you build custom workflows to automate commerce-specific tasks, like inventory tracking, fraud detection, and email campaigns, so you can focus on what actually grows your businesses. And now, Flow is available to all merchants on the Shopify plan and above.
Shop Promise
Grow your sales and get discovered by billions of buyers across platforms by showing your commitment to fast, reliable 2-day deliveries and hassle-free returns with the Shop Promise badge for your store.
Order and Inventory Management
Fulfill orders faster with shipping automation and accurate inventory tracking
Order and Inventory Management
Shopify’s fulfillment and inventory solutions help you work more efficiently, expedite fulfillments with bulk label printing, automate repetitive tasks, and accurately track inventory.
Shopify Shipping Goes Global
Merchants in France and the UK can now use Shopify Shipping to save time and money on shipping labels. It’s easy to use, set-up is simple, and it’s all managed directly inside Shopify.
Supplier to Buyer Logistics
With our planned acquisition of Deliverr, we’re building faster delivery, smarter inventory, and pre-fulfillment logistics support with Flexport. We’re making managing your supply chain easy, while giving you new growth channels and tools used by the largest brands.
Shopify Flow
Shopify Flow lets you build custom workflows to automate commerce-specific tasks, like inventory tracking, fraud detection, and email campaigns, so you can focus on what actually grows your businesses. And now, Flow is available to all merchants on the Shopify plan and above.
Scale and Build
Built for Shopify
Apps that look and perform like they’re a part of Shopify
Apps that look and perform like they’re a part of Shopify
Apps that look and perform like they’re a part of Shopify
Offering the best commerce apps in the world is a mission-critical goal at Shopify. Built for Shopify is a new program that provides the tooling, functionality, and documentation to build an app that looks and performs like it's part of Shopify. With our new app design guidelines and incentives, it’s never been easier or more rewarding to build a high-quality Shopify app.
The best commerce app ecosystem in the world
Seamlessly integrated within the Shopify admin
Increased usability and performance
Shopify Functions
Customize Shopify to meet your commerce needs
Shopify Functions lets developers build apps that customize discounts, shipping, and payment settings and then configure them in the Shopify admin. Functions were built to scale up for major sales events and still execute in under 5 milliseconds. Look out for more APIs coming soon.
Data Protection
Securely share personal data only when necessary to run your business
Take control over which apps access customers' personal data. Shopify is enhancing controls to support your path towards compliance with privacy and data protection rules by adding new data minimization, transparency, and security requirements for apps.
Shopify Balance
Manage your money and business in one place
Shopify Balance is a free money management account for your business, so you can skip the bank and manage your money in your store’s admin. Get paid faster, use your card everywhere Visa is accepted, earn rewards, pay no monthly fees, and stay on top of your finances with Shopify Balance.
Shopify Capital
Quick, hassle-free funding for Shopify merchants
Shopify Capital has increased funding for first-time borrowers to help them accelerate growth and go farther, faster.
Planet—An App From Shopify
An app to power carbon-neutral shipping and connect with customers
Make all your deliveries carbon neutral, support cutting-edge carbon removal projects, and tell your customers all about it with storefront icons.
Shopify Functions
Shopify Functions lets developers build apps that customize discounts, shipping, and payment settings and then configure them in the Shopify admin. Functions were built to scale up for major sales events and still execute in under 5 milliseconds. Look out for more APIs coming soon.
Data Protection
Take control over which apps access customers' personal data. Shopify is enhancing controls to support your path towards compliance with privacy and data protection rules by adding new data minimization, transparency, and security requirements for apps.
Shopify Balance
Shopify Balance is a free money management account for your business, so you can skip the bank and manage your money in your store’s admin. Get paid faster, use your card everywhere Visa is accepted, earn rewards, pay no monthly fees, and stay on top of your finances with Shopify Balance.
Shopify Capital
Shopify Capital has increased funding for first-time borrowers to help them accelerate growth and go farther, faster.
Planet—An App From Shopify
An app to power carbon-neutral shipping and connect with customers
Planet—An App From Shopify
Make all your deliveries carbon neutral, support cutting-edge carbon removal projects, and tell your customers all about it with storefront icons.