Search Results (4)

The rapid growth of e-learning increased the use of digital reviews to influence consumer purchases. In a pioneering approach, we employed AI-powered eye tracking to evaluate the accuracy of predictions in forecasting purchasing patterns. This study examined customer perceptions of negative, positive, and neutral reviews by analysing emotional valence, review content, and perceived credibility. We measured ‘Attention’, ‘Engagement’, ‘Clarity’, ‘Cognitive Demand’, ‘Time Spent’, ‘Percentage Seen’, and ‘Focus’, focusing on differences across review categories to understand their effects on customers and the correlation between these metrics and navigation to other screen areas, indicating purchasing intent. Our goal was to assess the predictive power of online reviews on future buying behaviour. We selected Udemy courses, a platform with over 70 million learners. Predict (version 1.0.), developed by Stanford University, was used with the algorithm on the consumer neuroscience database (n = 180,000) from Tobii eye tracking (Tobii X2-30, Tobii Pro AB, Danderyd, Sweden). We utilised R programming, ANOVA, and t-tests for analysis. The study concludes that AI neuromarketing techniques in digital feedback analysis offer valuable insights for educators to tailor strategies based on review susceptibility, thereby sparking interest in the innovative possibilities of using AI technology in neuromarketing. Full article

This study introduces a novel methodology designed to assess the accuracy of data processing in the Lambda Architecture (LA), an advanced big-data framework qualified for processing streaming (data in motion) and batch (data at rest) data. Distinct from prior studies that have focused on hardware performance and scalability evaluations, our research uniquely targets the intricate aspects of data-processing accuracy within the various layers of LA. The salient contribution of this study lies in its empirical approach. For the first time, we provide empirical evidence that validates previously theoretical assertions about LA, which have remained largely unexamined due to LA’s intricate design. Our methodology encompasses the evaluation of prospective technologies across all levels of LA, the examination of layer-specific design limitations, and the implementation of a uniform software development framework across multiple layers. Specifically, our methodology employs a unique set of metrics, including data latency and processing accuracy under various conditions, which serve as critical indicators of LA’s accurate data-processing performance. Our findings compellingly illustrate LA’s “eventual consistency”. Despite potential transient inconsistencies during real-time processing in the Speed Layer (SL), the system ultimately converges to deliver precise and reliable results, as informed by the comprehensive computations of the Batch Layer (BL). This empirical validation not only confirms but also quantifies the claims posited by previous theoretical discourse, with our results indicating a 100% accuracy rate under various severe data-ingestion scenarios. We applied this methodology in a practical case study involving air/ground surveillance, a domain where data accuracy is paramount. This application demonstrates the effectiveness of the methodology using real-world data-intake scenarios, therefore distinguishing this study from hardware-centric evaluations. This study not only contributes to the existing body of knowledge on LA but also addresses a significant literature gap. By offering a novel, empirically supported methodology for testing LA, a methodology with potential applicability to other big-data architectures, this study sets a precedent for future research in this area, advancing beyond previous work that lacked empirical validation. Full article

Online learning systems have expanded significantly over the last couple of years. Massive Open Online Courses (MOOCs) have become a major trend on the internet. During the COVID-19 pandemic, the count of learner enrolment has increased in various MOOC platforms like Coursera, Udemy, Swayam, Udacity, FutureLearn, NPTEL, Khan Academy, EdX, SWAYAM, etc. These platforms offer multiple courses, and it is difficult for online learners to choose a suitable course as per their requirements. In order to improve this e-learning education environment and to reduce the drop-out ratio, online learners will need a system in which all the platform’s offered courses are compared and recommended, according to the needs of the learner. So, there is a need to create a learner’s profile to analyze so many platforms in order to fulfill the educational needs of the learners. To develop a profile of a learner or user, three input parameters are considered: personal details, educational details, and knowledge level. Along with these parameters, learners can also create their user profiles by uploading their CVs or LinkedIn. In this paper, the major innovation is to implement a user interface-based intelligent profiling system for enhancing user adaptation in which feedback will be received from a user and courses will be recommended according to user/learners’ preferences. Full article

Objective: The largest pandemic in history, the COVID-19 pandemic, has been declared a doomsday globally. The second wave spreading worldwide has devastating consequences in every sector of life. Several measures to contain and curb its infection have forged significant challenges for the education community. With an estimated 1.6 billion learners, the closure of schools and other educational institutions has impacted more than 90% of students worldwide from the elementary to tertiary level. Methods: In a view to studying impacts on student’s fraternity, this article aims at addressing alternative ways of educating—more specifically, online education—through the analysis of Google trends for the past year. The study analyzed the platforms of online teaching and learning systems that have been enabling remote learning, thereby limiting the impact on the education system. Thorough text analysis is performed on an existing dataset from Kaggle to retrieve insight on the clustering of words that are more often looked at during this pandemic to find the general patterns of their occurrence. Findings: The results show that the coronavirus patients are the most trending patterns in word search clustering, with the education system being at the control and preventive measures to bring equilibrium in the system of education. There has been significant growth in online platforms in the last year. Existing assets of educational establishments have effectively converted conventional education into new-age online education with the help of virtual classes and other key online tools in this continually fluctuating scholastic setting. The effective usage of teaching tools such as Microsoft Teams, Zoom, Google Meet, and WebEx are the most used online platforms for the conduction of classes, and whiteboard software tools and learning apps such as Vedantu, Udemy, Byju’s, and Whitehat Junior have been big market players in the education system over the pandemic year, especially in India. Conclusions: The article helps to draw a holistic approach of ongoing online teaching-learning methods during the lockdown and also highlights changes that took place in the conventional education system amid the COVID pandemic to overcome the persisting disruption in academic activities and to ensure correct perception towards the online procedure as a normal course of action in the new educational system. To fill in the void of classroom learning and to minimize the virus spread over the last year, digital learning in various schools and colleges has been emphasized, leading to a significant increase in the usage of whiteboard software platforms. Full article