Netflix Ads is now available programmatically in Europe (see which countries below) with Display & Video 360 via a beta program! Germany 🇩🇪 Spain 🇪🇸 France 🇫🇷 Italy 🇮🇹 UK 🇬🇧 A pairing that just makes sense, as if it were written into an Emily in Paris script. It’s never been easier for Display & Video 360 advertisers to get started with Netflix Ads. Reach out to your DV360 rep today to get started with Netflix Ads. #NetflixDV360 #NetflixAdEMEA
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
- Website
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http://g.co/marketingplatform
External link for Google Marketing Platform
- Industry
- Advertising Services
- Headquarters
- Mountain View, California
Updates
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Did you know that YouTube reaches 85% of Southeast Asia’s online population? With Display & Video 360, advertisers have access to top publishers that help them reach engaged audiences. Check out this breakdown to learn how brands can unlock CTV audiences in APAC ⬇️ #DV360
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Want to know how The North Face scaled their marketing efforts? 🤔 Google Tag Manager 360 was the key! Discover their success story ⬇️
Who doesn’t love more conversions and revenue? 💙 Hear how The North Face used Google Tag Manager 360 to understand what customers are looking for — then optimize their experience based on those preferences. https://goo.gle/3X363Hn
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Kia Worldwide’s customer-centric first-party data strategy drove impressive conversion rates 💯 Discover how they achieved these results ⬇️
The perfect match 😍 Discover how auto brand Kia Worldwide landed a 4X increase in conversion rate by building a first-party data strategy centered around the customer 👉 https://goo.gle/4aVlF5H
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Google Marketing Platform reposted this
It’s #SaferInternetDay! What better time to start prioritizing your consented first-party data? 🔒 Hear from our own Kamal Janardhan how we’re building new privacy-enhancing technologies into our data foundations solutions to help you grow your business, while safeguarding people’s information. Don’t miss this go-to guide 👉 https://goo.gle/4jWsfwA
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📢 Big news for privacy-preserving advertising! The #IABTechLab has released the first official version of the PAIR protocol. Learn more ⬇️
#IABTechLab is excited to announce the first official version of the PAIR protocol! This new version of cryptographic protocol allows audience activation while maintaining privacy. This is enabled by Data Clean Rooms (DCR) which are quickly becoming more private by design! Read more: https://okt.to/pacVBf
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Improve your results by strengthening your data foundations 💪 Kamal Janardhan explains how AI Essentials can benefit your campaigns ⬇️
48% conversion lift? Yes, please. Our Senior Director of Product Management Kamal Janardhan shares how you can achieve great results if you set your data foundations with the AI Essentials. Find out more here 👉 https://goo.gle/3CJ23oz
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Learn how Campaign Manager 360's latest integrations streamline campaign activation and enhance your measurement capabilities 📈Watch our recent session for valuable insights ➡️ https://goo.gle/4hUfukA
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✨ Join us live on Feb 12 at 5:00 PM GMT for "SA360 Enterprise Bidding: Unlock Growth & Supercharge Your Performance!” ✨ Ready to take your Search Ads 360 campaigns to the next level? We'll be diving deep into AI-driven bidding strategies only available in SA360, showing you how to optimize campaigns and budgets for maximum impact. Learn how to achieve performance gains through technology that enhances publisher-level bidding, plus get key feature insights, recommended configurations, and tips on getting started. Register now to join the livestream or watch the recording on demand ➡️ https://goo.gle/41dj2ZL
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🚀 Big news for advertisers! Campaign Manager 360 is expanding partnerships and introducing new integrations with Google Ads, as well as Adobe, Typeface, The Trade Desk, and Netflix Ads. Here’s what you can expect: ❇️ Streamlined workflows ❇️ Simplified campaign activation ❇️ Deeper insights into your digital performance, especially in the booming CTV space. Want to know how these updates can transform your advertising strategy? Dive into all the details here ➡️ https://goo.gle/3Qfq7SZ #CampaignManager360
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