After an inspiring Superweek Analytics Summit last month, one thing is clear: the power of expertise, collaboration, and great technology. When passionate professionals come together, real innovation happens—and we’re proud of the role Piano Analytics plays in that ecosystem. As one of the presenters, Krisztián Korpa, put it: "If you produce good content, the right community will find you." The same applies to great products. We were also reminded of how important strong partners are in pushing the boundaries of what’s possible with data. Meeting so many of them at the event underscored how collaboration fuels better solutions, turning raw analytics into real business impact. Here are a few reflections from Nicolas Hinternesch, our Director of Solutions Engineering EMEA, following the event: 1. Build a strong foundation with a superior product. This prevents the need for workarounds; it will enable growth. That’s why we continuously evolve Piano Analytics to provide the most seamless and powerful experience for experts to do what they do best. 2. Empower experts, not just technology – Superweek reinforced how powerful a brilliant community can be. By providing the right integrations, flexibility, and support, we ensure that teams can translate insights into results. Learn more about the power of Piano Analytics here: https://lnkd.in/eyeG4T8v #Analytics #DataDriven #Community #PianoAnalytics #Superweek #Partnerships
Piano
Software Development
Piano's Digital Experience Platform empowers your teams to understand and influence customer behavior.
About us
Piano’s Digital Experience Platform empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. Headquartered in Amsterdam with offices across the Americas, Europe and Asia Pacific, Piano serves a global client base, including Air France, the BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, LinkedIn, NielsenIQ, The Wall Street Journal and more. Piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by World Economic Forum, Red Herring, Inc. and Deloitte. For more information, visit piano.io.
- Website
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https://piano.io
External link for Piano
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Amsterdam
- Type
- Privately Held
- Specialties
- online publishing, identity and access management, paywall, digital subscriptions, metered paywall, content monetization, broadcast media, User segmentation, User identity management, User experience management, analytics, social management platform, data management platform, and digital analytics
Locations
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Primary
Get directions
Herengracht 433
Amsterdam, 1017 BR, NL
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Get directions
111 S Independence Mall E Suite 950
Philadelphia, PA 19106, US
Employees at Piano
Updates
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Subscriber churn is a challenge for every publisher—but smart intervention can change the outcome. Up to 16% of users can be retained with a well-placed cancel-save or downgrade offer, while nearly 30% of churn happens passively due to failed payments. A simple reminder of benefits isn’t enough. Users need a compelling reason to stay at the moment of cancellation. And when churn happens passively, strategic payment recovery can bring lost subscribers back. Katelyn Belyus, our Global VP of Strategy & Analytics, unpacks insights from our Subscription Benchmarks 2024 report and shares practical strategies for keeping subscribers engaged. Watch the video and read the takeaways: https://lnkd.in/e6F9FuJ8 #SubscriberRetention #ChurnPrevention #SubscriptionGrowth #DigitalSubscriptions #CustomerEngagement #PaymentRecovery #PublishingIndustry #SubscriptionBenchmarks #MediaRevenue
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Optimizing total revenue goes beyond page views. A healthy business thrives on diversified revenue—but how do you guide users to their next most valuable action? Heather Dietrick, Chief Media Officer of Outside, shares how publishers can move beyond simple engagement to strategic revenue growth—whether through deeper content interactions, commerce, or subscriptions. Watch the video to learn more, then click to explore our State of the Industry report for deeper insights on total revenue optimization for publishers: https://lnkd.in/eHuBRvte #RevenueOptimization #DigitalRevenueOptimization #ContentStrategy #Monetization #AudienceEngagement #Subscriptions #DigitalMedia #PublishingIndustry #BusinessGrowth
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Piano Academy 2025 returns to Paris on October 1-2, 2025. Join us at the historic Pavillon d'Armenonville for two days of industry-leading insights, tailored content, and unforgettable celebrations designed for the Piano community. Mark your calendar now—registration opens soon. Learn more: https://lnkd.in/eSP8NGQ5 #PianoAcademy2025 #SaveTheDate
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We're so proud to have Marie Fenner represent Piano at Superweek Analytics Summit. Her insights on the evolution of analytics and the power of storytelling in the AI era are spot on. Here’s to the incredible analytics community. #DataWithPurpose
I had the privilege of representing Piano and speaking at today’s Superweek Analytics Summit on "From Data Wranglers to AI Navigators: 20 Years of Analytics Evolution." It felt like a walk down memory lane, and I was lucky to be surrounded by so many seasoned analytics leaders with over 20 years of experience. We laughed about how groundbreaking we once thought it was to track Adobe Flash, and shared stories of the many great companies that have come and gone, or merged into the market giants we see today. We also reflected on the new skills we've had to master to keep up with and stay ahead of these rapid technological shifts. One thing we all agreed on: AI is a powerful tool, but it's just another "means to an end." The real magic lies in our ability to tell stories (and remember "the colours", folks!) and think creatively. Here’s to all the analytics superheroes out there!
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Learn how El Mundo boosted subscribers by 60% without losing pageviews. Faced with the challenge of balancing ad revenue and subscriptions, El Mundo turned to Piano for a data-driven solution. By using Piano’s Dynamic Paywall and Ad Revenue Insights, they achieved: ✅ +60% subscriber growth ✅ +51% increase in subscription revenue ✅ +13% paywall exposures with minimal impact on pageviews See how they did it: https://lnkd.in/em25U6dv
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AI is transforming the way we do business—reshaping personalization, privacy strategies, workflows and more. Discover the 7 key AI trends you need to watch in 2025 to stay ahead and optimize your business success. Read about each trend here: https://lnkd.in/e7JGv8vN #DigitalTransformation #Personalization #PrivacyFirst #MarketingInnovation #WorkflowAutomation #GenerativeAI #2025Trends
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Piano is returning to Superweek Analytics Summit 2025, the premier annual gathering of digital marketing professionals, analysts, and thought leaders in the measurement industry. We’re proud to sponsor this year’s event, taking place in Mátraháza, Hungary, January 27–31. Marie Fenner will co-MC the event alongside Yehoshua Coren and deliver a keynote presentation on Tuesday, January 28, at 15:00: “From Data Wranglers to AI Navigators: 20 Years of Analytics Evolution.” Marie will explore the journey of analytics, from its early days to today’s AI-driven landscape, and discuss how analysts can thrive in a rapidly changing digital world. Piano leaders—Samia ABARA, Nicolas Hinternesch, and Titus over de Linden— will also be attending. They’re looking forward to engaging with peers, exchanging ideas and exploring the trends shaping digital analytics. Special thanks to Zoltán Bánóczy for his support and collaboration. We look forward to connecting with everyone at the event. #Superweek2025 #Analytics #Piano
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Our EVP of Media Strategy, Michael Silberman, shares valuable insights in this thoughtful piece by Christiana Sciaudone on how publishers are navigating the shift to sustainable revenue models. Read the article published by A Media Operator:
Publishers can probably charge more than they think they can and other lessons... Thanks Madeleine White, Michael Silberman, Matt Cronin, Michael Brunt, Douglas McCabe https://lnkd.in/dfPnmKAM
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Are you ready to refine your publisher subscription strategies for 2025? Join us on Thursday, January 23, at 4:00 PM CET / 10:00 AM ET for an exclusive webinar with Katelyn Belyus, Piano’s Global VP of Strategy and Analytics. She’ll share actionable insights from Piano’s latest Subscription Benchmark Report to help you drive growth and retention in the year ahead. You’ll learn: ➡️ How publishers are driving a 21% increase in average revenue per user (ARPU) through smarter retention and engagement strategies. ➡️ Actionable tactics for turning "known" users into loyal subscribers by leveraging predictive tools and personalized engagement. ➡️ Trends shaping subscription success in the year ahead. Save your spot: https://lnkd.in/esA7FFB6 #SubscriptionGrowth #PublishingInsights #Webinar
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