Apress

This week’s #FeaturedFriday shines the spotlight on Ross Radford, author of “𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀: 𝗔𝗻 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀.” He shared a bit about his research process, target audience, and book structure:  𝗤: 𝗛𝗼𝘄 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗱𝗲𝗰𝗶𝗱𝗲 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗼𝗼𝗸? “A few years back an executive friend called me. They were desperate for help on a large #softwaretesting project, they needed to understand terminology and how to hire the right experts to run a large User Acceptance Team—in two weeks! I realized leaders need concise, clear advice to get up to speed on testing. Sometimes in a very short time frame! Software Engineers already know most of these topics, but many do not, and those that do can't always articulate the best practices back up the chain of command. The most effective software testing comes from the top down.” 𝗤: 𝗪𝗵𝗮𝘁 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗹𝗶𝗸𝗲 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗯𝗼𝗼𝗸? “More than a decade of industry work! Some of the ideas are collected from conference talks I've given, and in general these are the ideas I have front-of-mind for my day to day work. Of course I did my due diligence and triple-checked that my reasoning and methodologies are sound before sending it out into the world. Not to mention the thoughtful contributions of my Technical Editor Kelly Hitchcock—thanks Kelly!” 𝗤: 𝗛𝗼𝘄 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗱𝗲𝗰𝗶𝗱𝗲 𝗼𝗻 𝘁𝗵𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗼𝗼𝗸? “The primary goal has always been ease of understanding. I want this book to be easy to pick up and get started. If you are in a rush, you could probably consume all the insights in a couple days. Immediately useful actionable advice is my ideal. To that end, I tried hard to reveal new terms carefully and with plenty of context leading up to some of the more opaque industry jargon. Whenever I found myself writing ‘this term will be covered more in a future chapter.’ I would agonize, halt work and try to restructure.” For more on Ross’s book: https://lnkd.in/eiwAK8xk     Want to write a tech book for Apress? Start your own author journey here: https://lnkd.in/gcs-Fmf  #Apressauthor #motivation #writing #tech #publishing #SoftwareTesting #SoftwareTestingManagement #QualityAssurance #TestAutomation #CodeReuse #CodeCoverage #Leadership #Management

Think publishing is just about dusty books and libraries? Think again! As Maria Castresana, our new Chief People Officer, shares in our "Three Questions with.." video, “You should remain open to the changes this industry is undergoing…” Publishing is a hub of creativity and communication, where the world’s most brilliant minds bring their ideas to life and share them with the world. Many thanks Maria, for sharing your story during Work in Publishing Week. We are thrilled to welcome you at Springer Nature. Work in Publishing Week is an inspiring campaign by The Publishers Association to encourage people to explore a career in this dynamic industry. #WorkInPublishing #BePartofProgress

#TechTalk Tuesday: A video feature where we read between the lines of our latest releases, sharing additional #author insights about their topic and inspirations. 📚Our next authors are Von N. R., Fashion Innovation Consultant, and Peter Jeun Ho Tsang, Founder of Beyond Form, a fashion tech venture studio. In their recently released Apress book, “Fashion Tech Applied: Exploring Augmented Reality, Artificial Intelligence, Virtual Reality, NFTs, Body Scanning, 3D Digital Design, and More,” Von and Peter show innovative technology solutions for fashion brands, leveraging their experience working with Fashion Tech startups. In this video, Von and Peter describe what inspired them to write this book, how to implement technology into the fashion industry, and the future of Fashion Tech. 👉 Don’t miss out on our interesting conversations about exciting tech and business topics every Tuesday! #fashiontech #book Springer Nature

This week’s #FeaturedFriday shines the spotlight on Kodi Cochran, author of “𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝘀: 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗧𝗼𝗼𝗹𝘀 𝗳𝗼𝗿 𝗧𝗼𝗱𝗮𝘆'𝘀 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗗𝗲𝗳𝗲𝗻𝗱𝗲𝗿𝘀.” He shared a bit about his inspiration and writing experience:  𝗤: 𝗪𝗵𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝘆𝗼𝘂 𝘁𝗼 𝘄𝗿𝗶𝘁𝗲 𝘁𝗵𝗶𝘀 𝗯𝗼𝗼𝗸? “Part of having my certifications with #CompTIA and (ISC)2 requires on-going learning and/or in-field contributions. I personally love to learn something new, however, I also want to help others. Initially the book was an effort to assist as many as I can within the field by making positive contributions.”  𝗤: 𝗗𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝘆𝗼𝘂𝗿 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝘀𝘀... “I wanted to write about the vast majority of topics within the #cybersecurity field and with this being my first publication, that included a fair amount of topics. The first thing that I did was write down each domain that I wanted to cover. Afterward, I filled the domains out with subtopics and continued to branch downwards in a hierarchical way.  Once I had all of my topics covered, I looked into the order at which I wanted to introduce them to the book to make sure that each topic went in a logical and coherent order. I didn't want the reader to have to jump between topics to understand the material.” 𝗤: 𝗛𝗼𝘄 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲? “I actually really enjoyed it a lot more than I would have ever imagined. It was very refreshing to review my knowledge and skill sets within the field, while also broadening my understanding on additional topics. I wouldn't say it was easier than expected but it was a lot more seamless than I would have anticipated.” For more on Kodi’s book: https://lnkd.in/daK3sFKR    Want to write a tech book for Apress? Start your own author journey here: https://lnkd.in/gcs-Fmf  #Apressauthor #motivation #writing #tech #publishing #CASP #Pentest #EthicalHacking #InformationTechnology #InformationAssurance #Cryptography #Infosec #PenetrationTesting #SOCAnalyst

🎉 𝗖𝗼𝗻𝗴𝗿𝗮𝘁𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗖𝗮𝗿𝗲𝘆 𝗣𝗮𝗿𝗸𝗲𝗿! 🎉 We are thrilled to celebrate Carey Parker (author of 𝘍𝘪𝘳𝘦𝘸𝘢𝘭𝘭𝘴 𝘋𝘰𝘯'𝘵 𝘚𝘵𝘰𝘱 𝘋𝘳𝘢𝘨𝘰𝘯𝘴, 5𝘦: 𝘈 𝘚𝘵𝘦𝘱-𝘣𝘺-𝘚𝘵𝘦𝘱 𝘎𝘶𝘪𝘥𝘦 𝘵𝘰 𝘊𝘰𝘮𝘱𝘶𝘵𝘦𝘳 𝘚𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘢𝘯𝘥 𝘗𝘳𝘪𝘷𝘢𝘤𝘺 𝘧𝘰𝘳 𝘕𝘰𝘯-𝘛𝘦𝘤𝘩𝘪𝘦𝘴), whose dedication to #security and #privacy shines through in his books and his podcast. Reaching the milestone of 400 episodes is a testament to his passion and expertise. Here’s to many more insightful episodes! 🔗 https://shorturl.at/hlNZY

This week’s #FeaturedFriday shines the spotlight on Harry Borovick, author of “𝗔𝗜 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗟𝗮𝘄: 𝗔 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗨𝘀𝗶𝗻𝗴 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗦𝗮𝗳𝗲𝗹𝘆.” He shared a bit about his inspiration and writing experience:  𝗤: 𝗪𝗵𝗮𝘁 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝗺𝗮𝗶𝗻 𝗿𝗲𝗮𝘀𝗼𝗻/𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗯𝗼𝗼𝗸? “I simply couldn’t find anything out there which was aimed at the most ordinary reader, who may just want to use some #AI in their day-to-day life without stepping on a figurative landmine. There are amazing lawyer-focused books, or technical books on AI—but definitely a greater home for a book that aims to empower a typical member of the public.” 𝗤: 𝗗𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝘆𝗼𝘂𝗿 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝘀𝘀... “Collaboration for me was key. I first researched, and spoke with colleagues and subject matter experts. Then, I focused on writing in bursts. Particularly very early mornings before work, and on weekends. Later, coming back to chapters with a fresh eyes trying to emulate readers in order to fill in gaps.” 𝗤: 𝗡𝗼𝘄 𝘁𝗵𝗮𝘁 𝗶𝘁'𝘀 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱, 𝗮𝗿𝗲 𝘁𝗵𝗲𝗿𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗽𝗹𝗮𝗻 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆 𝗶𝗳 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗮𝗴𝗮𝗶𝗻? “It’s impossible to cover every topic or every subject within an overarching matter as substantial and fast-moving as AI. However, if I could do it again, I would increase the consideration of health and wellbeing as well as ethics—whether that is related to AI in autonomous vehicles, or in matters of defense and security.” 𝗤: 𝗛𝗼𝘄 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗼𝗼𝗸? 𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘄𝗿𝗶𝘁𝗲 𝗮𝗻𝗼𝘁𝗵𝗲𝗿? “Early mornings, weekends, holidays, and a very patient and supportive partner—to whom the book is dedicated.   And after a good, long, break! But, if so, I’d be inspired to write something more focused on responsibility and ethics around AI. That will be the next frontier of human self-understanding and is full of challenging moral questions.” 𝗤: 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗯𝗼𝗼𝗸? 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗮𝘂𝘁𝗵𝗼𝗿? “𝘛𝘩𝘪𝘯𝘬𝘪𝘯𝘨, 𝘍𝘢𝘴𝘵 𝘢𝘯𝘥 𝘚𝘭𝘰𝘸 by Daniel Kahneman. It is an incredible feat of analysis and articulates the myths of over-confidence and self-importance at scale in way that I’ve found to be quite soothing.” 𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝗼𝗻 𝗛𝗮𝗿𝗿𝘆’𝘀 𝗯𝗼𝗼𝗸: https://lnkd.in/erh7H5S3    𝗪𝗮𝗻𝘁 𝘁𝗼 𝘄𝗿𝗶𝘁𝗲 𝗮 𝘁𝗲𝗰𝗵 𝗯𝗼𝗼𝗸 𝗳𝗼𝗿 𝗔𝗽𝗿𝗲𝘀𝘀? Start your own author journey here: https://lnkd.in/gcs-Fmf  #Apressauthor #motivation #writing #tech #publishing #AIforlawyers #ChatGPT #artificialintelligence #legalrisk #legaltrends #technologicalliteracy #futureoflaw #modernizelegalfunctions

𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 #𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀𝗠𝗼𝗻𝘁𝗵 𝟮𝟬𝟮𝟰! As an acquisitions editor specializing in #security titles at Apress, I’m thrilled to highlight our amazing authors and the timely & informative publications that are shaping the future of #cybersecurity. We’ve introduced groundbreaking books that delve into pressing security challenges and innovative solutions. Join me in celebrating these essential contributions to the cybersecurity field. Let’s continue to empower professionals with the knowledge they need to safeguard our digital future. 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗮𝗻𝗱 𝗣𝗿𝗶𝘃𝗮𝗰𝘆 𝗳𝗼𝗿 𝗠𝗼𝗱𝗲𝗿𝗻 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝘀: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗿 𝗦𝗮𝗳𝗲𝗴𝘂𝗮𝗿𝗱𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝘀 by Seshagirirao Lekkala and Priyanka Gurijala 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 by Dr. Jason Edwards, DM, CISSP, CRISC 𝗔𝘂𝘁𝗼𝗻𝗼𝗺𝗼𝘂𝘀 𝗗𝗮𝘁𝗮 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆: 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻 by Priyanka Neelakrishnan, BE, MS, MBA 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗔𝘁𝘁𝗮𝗰𝗸 𝗩𝗲𝗰𝘁𝗼𝗿𝘀, 𝟮𝗲: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 by Morey Haber and Darran Rolls 𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗳𝗼𝗿 𝗦𝗽𝗮𝗰𝗲, 𝟮𝗲: 𝗔 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 by Jacob Oakley 𝗝𝘂𝗺𝗽-𝘀𝘁𝗮𝗿𝘁 𝗬𝗼𝘂𝗿 𝗦𝗢𝗖 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗖𝗮𝗿𝗲𝗲𝗿, 𝟮𝗲: 𝗔 𝗥𝗼𝗮𝗱𝗺𝗮𝗽 𝘁𝗼 𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 by Tyler Wall, MSc., CISSP, CCSK and Jarrett Rodrick 𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝘀: 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗧𝗼𝗼𝗹𝘀 𝗳𝗼𝗿 𝗧𝗼𝗱𝗮𝘆'𝘀 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗗𝗲𝗳𝗲𝗻𝗱𝗲𝗿𝘀 by Kodi Cochran 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗖𝘆𝗯𝗲𝗿 𝗥𝗶𝘀𝗸 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝘀 𝗮 𝗩𝗮𝗹𝘂𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗳𝗼𝗿 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 by Bob Chaput 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆: 𝗔 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲 𝗕𝗲𝗴𝗶𝗻𝗻𝗲𝗿 by Seth James Nielson, PhD, CISSP 𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝘀 𝗳𝗼𝗿 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗖𝘆𝗯𝗲𝗿 𝗗𝗲𝗳𝗲𝗻𝘀𝗲: 𝗔 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗖𝗜𝗦 𝟭𝟴 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝘀 by Dr. Jason Edwards, DM, CISSP, CRISC 𝗧𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗳 𝗛𝗮𝗰𝗸𝗶𝗻𝗴: 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴, 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝗮𝗻 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗣𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗧𝗲𝗮𝗺 by Michael Butler and Jacob Oakley 𝗛𝗼𝘄 𝘁𝗼 𝗖𝗮𝘁𝗰𝗵 𝗮 𝗣𝗵𝗶𝘀𝗵: 𝗔 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗣𝗵𝗶𝘀𝗵𝗶𝗻𝗴 𝗘𝗺𝗮𝗶𝗹𝘀 by Nick O. Apress titles are available wherever books are sold. 📚

This week’s #FeaturedFriday shines the spotlight on Peter Cohan, author of “𝘽𝙧𝙖𝙞𝙣 𝙍𝙪𝙨𝙝: 𝙃𝙤𝙬 𝙩𝙤 𝙄𝙣𝙫𝙚𝙨𝙩 𝙖𝙣𝙙 𝘾𝙤𝙢𝙥𝙚𝙩𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙍𝙚𝙖𝙡 𝙒𝙤𝙧𝙡𝙙 𝙤𝙛 𝙂𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙫𝙚 𝘼I.” He shared a bit about his inspiration and writing experience:  𝗤: 𝗪𝗵𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝘆𝗼𝘂 𝘁𝗼 𝘄𝗿𝗶𝘁𝗲 𝘁𝗵𝗶𝘀 𝗯𝗼𝗼𝗸? “I’ve written and thought a lot about technological waves. I wrote the book because I wanted to surf the #generativeAI wave. Several decades ago I was part of the startup team of a company seeking to commercial artificial intelligence to help personal financial planners. The lessons I learned from that company have infused my work since. I also wrote three books about the dot-com boom—during which time I invested in several startups. In May 2023, Nvidia's mind-blowingly optimistic growth forecast made me realize generative #AI could be as big or bigger than the world wide web was in the 1990s. That kicked me into gear to write ‘Brain Rush.’” 𝗤: 𝗪𝗵𝗮𝘁 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗹𝗶𝗸𝗲? “Since it was my 17th book, I've developed a process that works back from the deadlines in my contract. I try to produce first drafts of two chapters a month. I spend a week or two doing secondary research and conducting interviews for each chapter. After uploading the first drafts, I often seek out feedback from industry experts. I also got great feedback from Apress and was able to deliver the manuscript on time.” 𝗤: 𝗔𝗿𝗲 𝘁𝗵𝗲𝗿𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱 𝗱𝗼 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆 𝗶𝗻 𝘁𝗲𝗿𝗺𝘀 𝗼𝗳 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗲𝗿𝗲 𝘁𝗼 𝘄𝗿𝗶𝘁𝗲 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗯𝗼𝗼𝗸? “I would like to write more books and I would keep the process the same. For ‘Brain Rush’ everything was changing so fast that I had to make significant updates closer to the deadline to make sure the book was as relevant as possible at the time of publication. I think it is better to use as much original material based on interviews and other research as possible. I would try to do more of that for future books.” 𝗤: 𝗠𝗼𝘀𝘁 𝘁𝗲𝗰𝗵 𝗮𝘂𝘁𝗵𝗼𝗿𝘀 𝘄𝗿𝗶𝘁𝗲 𝘁𝗵𝗲𝗶𝗿 𝗯𝗼𝗼𝗸𝘀 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝘄𝗼𝗿𝗸/𝗹𝗶𝗳𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀—𝗵𝗼𝘄 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗼𝗼𝗸? “As a full-time professor I often get time off from teaching during the summer. In the summer of 2023, I started writing ‘Brain Rush’ and was able to do much of the writing before classes started. By then, I had established a good rhythm which I continued to do on the days I was not teaching.” 𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝗼𝗻 𝗣𝗲𝘁𝗲𝗿’𝘀 𝗯𝗼𝗼𝗸: https://lnkd.in/ezAZXfJH    Want to write a tech book for Apress? Start your own author journey here: https://lnkd.in/gcs-Fmf  #Apressauthor #motivation #writing #tech #publishing #ChatGPT #OpenAI #LargeLanguageModels #Nvidia #GPU #ArtificialIntelligence #Investment

We are delighted to announce the release of the Second Edition of this groundbreaking book: "Azure SQL Revealed: The Next-Generation Cloud Database with AI and Microsoft Fabric" by author Bob Ward! This comprehensive guide is a must-have for #SQLServer professionals looking to transition their skills to the cloud. Whether you’re an operator, manager, or developer, this book will empower you to deploy, configure, secure, and optimize #Azure SQL databases with ease. 𝗪𝗵𝗮𝘁’𝘀 𝗜𝗻𝘀𝗶𝗱𝗲?   • 𝘏𝘪𝘴𝘵𝘰𝘳𝘺 & 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘶𝘳𝘦: Gain unique insights into the evolution of #AzureSQL. • 𝘋𝘦𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 & 𝘊𝘰𝘯𝘧𝘪𝘨𝘶𝘳𝘢𝘵𝘪𝘰𝘯: Learn the best practices for setting up and managing your cloud databases. • 𝘚𝘦𝘤𝘶𝘳𝘪𝘵𝘺 & 𝘗𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦: Ensure your data is secure and your applications run smoothly. • 𝘓𝘢𝘵𝘦𝘴𝘵 𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯𝘴: Discover the power of #AzureArc, #Hyperscale, #generativeAI applications, Microsoft Copilots, and integration with Microsoft Fabric. 𝗪𝗵𝘆 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗧𝗵𝗶𝘀 𝗕𝗼𝗼𝗸: If you’re familiar with SQL Server, this book will help you seamlessly translate your on-premises knowledge to the cloud. Bob Ward, a Principal Architect at #Microsoft, brings unparalleled expertise and behind-the-scenes insights directly from the engineering team that built Azure SQL. 𝗪𝗵𝗼 𝗦𝗵𝗼𝘂𝗹𝗱 𝗥𝗲𝗮𝗱 𝗧𝗵𝗶𝘀? This book is perfect for database professionals eager to stay relevant in an increasingly cloud-focused market. Whether you’re working with SQL Server 2019, 2022, or newer versions, this guide will help you harness the full potential of Azure SQL. Don’t miss out on this essential resource. Elevate your cloud database skills and stay ahead of the curve with the latest edition of Azure SQL Revealed. Get 𝗬𝗢𝗨𝗥 copy today: https://lnkd.in/egby_Wu9 #CloudComputing #AI #MicrosoftFabric #TechBooks #DataSecurity #CloudMigration #MicrosoftCoPilot

This week’s #FeaturedFriday shines the spotlight on Alexsandro Souza, author of “Tech Leadership Playbook: Building and Sustaining High-Impact Technology Teams.” He shared a bit about his writing experience and inspiration: Q: Describe the experience of writing your book. “Writing my book has been an exciting and long journey. I’ve been writing articles for over 10 years, and it all began with a simple desire to share knowledge about what I was working on at the time. Over the years, this evolved into a true passion for helping the software community through articles, online courses, event speaking, and now, this book.” Q: What inspired you to write it? “With over 14 years of experience in both startups and large corporations, I’ve rarely encountered companies that employ structured, best-practice-driven teams. Too often, teams face common and avoidable issues due to a lack of adherence to established standards and principles. My inspiration for writing the book was to help teams improve their operations by following well-established best practices.” Q: How did you decide on the structure and organization? “I structured the book to start with the less technical aspects of software development, such as team building and project management. It then progresses into more technical topics, like code quality, design and architecture, QA, the software development lifecycle (SDLC), and observability.” Q: How did you decide on the target audience for your book? “This book is designed to fill the gap by equipping leaders with the insights and tools necessary to build and manage high-performing software development teams. The target audience includes anyone interested in learning more about best practices in different areas of software development.” For more on Alexsandro’s book: https://lnkd.in/eH8VWhEA   Want to write a tech book for Apress? Start your own author journey here: https://lnkd.in/gcs-Fmf  #Apressauthor #motivation #writing #tech #publishing #Highperformancesoftwareteams #Techleadershipstrategies #Effectivetechteammanagement #Buildingsoftwareteams #Agileleadershipintech #improvetechteamperformance #Teambuildingbestpractices #Softwareprojectmanagement #TeamPrinciples