Corporate Message
New corporate slogan for a leap forward in the new Reiwa era.
Lawson strives becoming a “Hub of refreshment in every community”
We respond to social issues by honoring our three promises under the New Lawson Declaration while striving to become “every customer’s No. 1 recommended brand.”
Our three promises: “Superior taste,” “Human kindness,” and “Environmental (Machi*) friendliness.”
We promptly identify social problems that our customers care about and society’s ever-changing diverse values, and respond to them in a swift manner through innovations and enhanced product line-up and services. By doing so, we strive to become a “Hub of refreshment in every community” which everyone can happily visit and find “Whew!” Surprises.
The new Lawson will continue to support and grow with its customers.
* Machi (literally “town”) refers to the communities in which Lawson operates and, by extension, the global village as a whole.
New era, new life, new convenience store this novelty truly excites us, and we want to share this excitement with all of you. Lawson is committed to becoming a “Hub of refreshment in every community” through the three “Whew!” Surprises. New era, New Lawson.
[Note: ほっ = Whew!]
Other Contents
- Mission Statement
- Lawson aims to become an essential part of our communities. That is our Group Philosophy, our Code of Conduct, that all our workers are conscious of.
- Our History
- See the history leading up to the construction of our current business model, which continues the innovation of convenience stores.
- Corporate Profile
- Lawson aims to become an essential part of our communities. See the current number of stores and sales figures.
- Our Group Companies
- Lawson is not only a convenience store. We also have group companies including entertainment, media, and more.