Onboard, connect, enrich, and activate data — whether you have it or need it — to better understand and engage consumers.
Onboard, connect, enrich, and activate data — whether you have it or need it — to better understand and engage consumers.
Our end-to-end data collaboration platform empowers digital marketers to unite, analyze, and activate data for innovation and growth. With Spherical, digital marketers can combine data internally and partner externally for actionable customer intelligence, data informed audiences, and identity powered activation.
Onboard first-party data to drive even greater value. Extract key insights, enrich and build unique personas, collaborate with partners of your choice, and easily activate with hundreds of connections to the digital ecosystem all from one platform.
Remove any guesswork from your cookieless strategy with proven identity-powered data connectivity across all screens.
Easy access to Haymarket’s segmentation in our DSP and having everything handled programmatically was a dream. This is an otherwise very complicated operation for any agency to set up the tech pipes and off-platform pricing. Working with Haymarket and Lotame proved this type of cross-industry [data] collaboration can and does happen with great success for brands.”
— Managing Partner, OMD - EMEA