The Institute

Prepare to dive into an interactive new form of art. The creators describes it as an "urban playground movement" or "alternate reality game". It's essentially a mix of art, video, and elaborate clues that lead curious citizens of San Fransisco to explore their city all the while immersing themselves into a bizarre story.

It's all created by Jeff Hull who's main theme is on seeing things in a nonchalant way. By nonchalance, it's described as a cartoon where the unconscious character goes around a city and seemingly avoids dangerous situations through extraordinary luck; a way of exploring using your unconscious mind. The goal is to go elsewhere, to go somewhere between here and there. Basically a place you may or may not have gone before and enter a storybook world of imagination that exists hidden in the world around us.

It sounds crazy typing it out and reading it back to myself, so no doubt it must sound absurd to you the reader. Nevertheless, the movie gave me a sense of awe and joy as I followed each participant down the rabbit hole, all the while, surrounded by these all immersing elaborate clues that create this tension between reality and fiction. Watching how each participant was effected by these clues and how it changed them is what makes this a great film. This movie and the artist transformed the ordinary world into a place full of potential and mystery. And isn't that what makes art, isn't that what makes a movie a magical experience. And as such, I humbly recommend you watch this film and take a glimpse into the elsewhere.