Almost everything in this movie seemed forced, or put differently too much by the formula. The concept itself was a stretch. Who cares who sits in the sleigh in a town parade? Certainly there would be a few reasonable candidates as long as it's not Clint. I think Clint was a combination of an attempt at humor, and justification for needing Ben so badly. Neither of these totally succeeded.
Other things were forced as well. The theme seemed to be Follow Your Heart, which is so well-worn in Christmas stories. It was a little overplayed. I venture that most people have occupations that are not their dream in life, but then the purpose of these movies is to distract us from reality.
Even the climax, just before the ending was forced. I won't say what it was.
Jodie Sweetin was OK. Eric Winter was a little better, but the romance wasn't fireworks worthy. Jay Brazeau was also good as the mentor for aspiring Santas.
Just a totally side comment that applies to almost all of these Christmas movies. The directors just don't seem to understand winter conditions, especially sunlight. It's 5:30 in the morning in Massachusetts and its' broad daylight - no not in late December. People walk around in winter climates with snow on the ground or falling from the sky, but coats wide open and scarves that don't cover anything. People leave their front doors wide open for extended periods during a snowstorm. Anyone who lives there wouldn't do these things. (But then so many of these movies are shot in warm weather and the actors are sweating.)
There were some tender moments, even the ending to a certain extent. There was a great deal of Christmas spirit and a passable romance. If you like the usual fair of Hallmark Christmas, you may enjoy this.