From 1997 until 2005 he played a character that is some kind of 'Spirit of Christmas' in the advertising campaign "Que la suerte te acompañe" ("May the luck be with you") for the Spanish Christmas lottery, a special draw with over 2.5 millions of euros (former 300 millions of pesetas) in play the 22nd of December, coinciding with the Winter Solstice. The slogan is a spoof from the iconic
Star Wars: Episode IV - A New Hope (1977) quote "Que la fuerza te acompañe" (Spanish translation from "May the Force be with you").