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Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Unlock customer-centric measurement.

Understand how your customers interact across your sites and apps, throughout their entire lifecycle.
Get smarter insights to improve ROI.

Uncover new insights and anticipate future customer actions with Google’s machine learning to get more value out of your data.
Connect your insights to results.

Take action to optimise marketing performance with integrations across Google’s advertising and publisher tools.
Make your data work for you.

Quickly analyse your data and collaborate with an easy-to-use interface and shareable reports.

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Unlock customer-centric measurement.

Understand how your customers interact across your sites and apps, throughout their entire lifecycle.
Get smarter insights to improve ROI.

Uncover new insights and anticipate future customer actions with Google’s machine learning to get more value out of your data.
Connect your insights to results.

Take action to optimise marketing performance with integrations across Google’s advertising and publisher tools.
Make your data work for you.

Quickly analyse your data and collaborate with an easy-to-use interface and shareable reports.

See all benefits

Sara Swaney, Director of Advancement, 412 Food Rescue

Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution and so much more.

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Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.

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