It means doing something the hard way.

Doing what you believe in.

Doing what others won't.

In the pursuit to savor more. 

Several years in the making.

Hundred of gallons in flavor perfecting.

From the city that never settles. 

This is New York's juiciest chicken. 

From the brine, to the fire, to your plate.

Made by do'ers, for do'ers. 

Enjoy. We know you've earned it.