dutch crossing, Vol. 39 No. 2, July 2015, 150–159
A New Amsterdam
Elizabeth Sutton
University of Northern Iowa, US
This essay examines Claes Jansz Visscher’s map of New Netherland in the
context of concurrent printed maps of Amsterdam and the United Provinces,
especially Holland. Maps of New Netherland and Visscher’s view of New
Amsterdam reinforced Dutch commercial and colonial interests by likening
the colonial outpost to its sister European city and trade emporium. The
maps and prints published around 1650 reflect the WIC’s emphasis on trade
and its desire to showcase New Amsterdam as a well-managed and commercially friendly colonial city.
keywords New Netherland, New Amsterdam, West India Company, Claesz
Jansz Visscher, maps
Introduction
This map of New Netherland was the first to present a profile view of the colonial establishment (Figure 1). The first settlers, Walloons who obtained passage on a
West India Company (WIC) ship, settled Nutten Island (now Governor’s Island) in
1624. The city on Manhattan began with the construction of an earthen trading fort
in 1626.1 This view, published by Claes Jansz Visscher from Amsterdam sometime
between 1650 and 1652, presented the young colony as a stable and secure trading
emporium, a place safe for investment and settlement. In a horizontal strip below,
New Amsterdam is depicted in profile (Figure 2). The scene is framed by a Dutch
fluyt on the far left, while three smaller boats float close to the picture plane. The
land projects forward in a “V” at the centre of the composition. In this central position gallows and a fire-basket pole guard the small pier at the edge of the water.
A pair of figures point to the gallows, and a group walks on the beach. At the far
left edge of the settlement is a windmill with four sails. Next to it is the earthen
fort, topped by a flagstaff, proudly marking ‘where the ships come to harbor’. Small
figures busy themselves on the fort walls. Built in 1642, the double-gabled church partially obscures the governor’s house behind it (F). The jail (’t gevangen huys, E), sits
between the church and the fort. On the right side of the composition, the Company
warehouse is just beyond the gallows, marked by the letter ‘I’, and on the edge of
town is the city’s inn, which became the town hall in 1653. Fields bathed in dappled
© W. S. Maney & Son Ltd 2015
DOI 10.1179/0309656415Z.00000000075
A NEW AMSTERDAM
151
light extend to the horizon and edge of the composition. Timber dwellings line the
beach, creating a neat row of red-roofed homes between the church and gallows. All
in all, the scene shown here depicts a small but civilized settlement open to cultivation and trade. The land on the right stretches beyond the composition, begging to be
tilled; the neat row of homes could easily extend along an implied line to the right;
and the large ship on the left denotes maritime trade at the fort. Indeed, the features
etched here emphasize New Amsterdam’s similarity to its mother-city and namesake,
Amsterdam.
This view, while well known to scholars, has not been considered in terms of
its particular context of production, specifically, its publication by Visscher, and
its relative uniqueness in terms of prior printed pictorial representation of New
Netherland—or New Amsterdam—and significantly, its relationship to earlier pictorial views of Amsterdam.2 Indeed, the context of its production in the Netherlands is
pertinent to understanding this map and view as part of an effort by WIC directors
from Amsterdam to refresh the image of the small colony at New Amsterdam, and
New Netherland generally. By depicting a small, but civilized settlement modeled
on its namesake, Visscher was able to present a new Dutch emporium, a place that
modeled itself on the civilized and mercantile society of Amsterdam. Visscher (and
figure 1 Claes Janszoon Visscher/Pieter Schut, Belgii novi, c. 1651. New York State Library,
Albany. Photograph: Amsterdam: Claes Janszoon Visscher.
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ELIZABETH SUTTON
figure 2 Detail, Claes Janszoon Visscher/Pieter Schut, Belgii novi, c. 1651. New York State
Library, Albany. Photograph: Amsterdam: Claes Janszoon Visscher.
later publishers using his model), used printed images of developed land and city to
support the WIC, and especially, the governing directors of the Amsterdam chamber.
Support was necessary because in 1649, Adriaen van der Donck, the former schout
for Kiliaan Rensselaer at the patroonship Rensselaerswijk, brought a remonstrance to
the States General. In the Remonstrance of New Netherland (Vertoogh van Nieuwe
Nederland), Van der Donck presented his peers’ complaints against the governance of
New Netherland, particularly the mismanagement by former director Willem Kieft,
and what they perceived as the tyrannical leadership style of the current governor,
Pieter Stuyvesant.3 Van der Donck was also concerned about asserting the boundaries
of New Netherland to defend it against encroachment from the English. It is clear
from letters written to Stuyvesant from the directors at Amsterdam that the success
of the colony—and the Company—would be based on increasing the occupation
and successful cultivation of its land, which required more colonists. Moreover, the
wrangling of Willem II to take control of Amsterdam in 1650 suggested the conflict
between the noble and merchant classes, which also played into the negotiations in
the States General concerning the WIC’s Amsterdam chamber and the governance of
New Netherland. While the particularities are too many to be discussed here, these
and other events threatening the WIC’s control of the colony transpired not soon
after the Company had only just had its charter renewed in 1647.4
Around 1650, the WIC was almost insolvent because of the resources necessary
to maintain its control of northeast Brazil. However, pamphlets had long trumpeted
the riches in sugar, dyewood, and minerals to be found in South America. New
Netherland, on the other hand, had something of an image problem. Paralleling the
WIC’s constantly changing policies towards New Netherland, there was no single
image of it as a colony with particular resources that was presented to Dutch readers.
Thus it is significant that Visscher updated the map of the area with the view at this
time. He specifically drew the comparison between New Amsterdam and her mother
city to benefit the WIC and himself. By publishing the folio-sized map with view, he
A NEW AMSTERDAM
153
stood to make a profit from renewed interest in the colony, and he promoted the
WIC in the midst of copious printed criticism by presenting an attractive location for
potential investors and colonists.
In this map, Visscher repurposed the visual language already used for European cities for New Amsterdam. Similar profiles had already been published in the Civitates
Orbis Terrarum (1575) and the many maps of Dutch cities published during the
Eighty-Years War. As Boudewijn Bakker has suggested, such views were propagandistic.5 The proliferation of city profiles and plans published in the seventeenth century
reinforced a sense of group identity that could be both provincial and nationalistic.
Published 40 years earlier than the view of New Amsterdam, the plan and profile of
Amsterdam printed in Johannes Pontanus’ Rerum et urbis Amstelodamensium historia [History and Activities of the City of Amsterdam] from 1611 (Figure 3) is one
version of many such city portraits. Modeled after the 1544 birds-eye view in woodcut by Cornelis Anthonisz, the engraving includes a profile view of Amsterdam from
the IJ. The IJ was where ships came in to Amsterdam’s port, and as such, it was the
dominant view of the city artists showcased in the seventeenth century.
The printed maps of Amsterdam and Visscher’s map of New Amsterdam
share three general pictorial emphases: first, they emphasize trade. Engravers
figure 3 Jodocus Hondius, Amstelodamum Emporium. James Ford Bell Library, University of
Minnesota, Minneapolis. In Johannes Pontanus, Rerum et urbis Amstelodamensium historia
(Amsterdam: Jodocus Hondius, 1611).
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ELIZABETH SUTTON
purposefully included a multitude of ships in the port. In the map of Amsterdam, the
St. Antoniespoort weigh house is clearly visible in both the profile and plan. On the
left side of the map, it physically and visually bridges the open farmland with the condensed shops of the city. In the view of New Amsterdam, the Company warehouse
(‘I’) is central. Second, the development of land is clearly represented. The plan of
Amsterdam shows the extensive pastures and fields surrounding the city centre. In
the etching an expanse of fields extends to the right edge of the profile and in the
hills behind the settlement. Windmills punctuate both landscapes, symbolizing the
transformation of natural resources into commodities. Indeed, the print tradition of
the windmill has a rich and varied iconographic tradition, as Alison Kettering has
shown.6 In the Dutch Republic windmills processed a variety of goods, from leather
and hemp to paper and oil, and new scoop mills pumped water to make arable land
from the sea. In both Amsterdam and New Amsterdam, the windmill ground grain
harvested from the cultivated land. Third, the profiles of the major social institutions
of government and religion—the Old and New Church and town hall in Amsterdam,
and the fort, governor’s house, and church in New Amsterdam, underscored the civilized organization of the community.
In the Western philosophical tradition, civilization implied societies that cultivated
and organized natural resources and labour for the common good. Control and development of land was bound to notions of civility through links to ancient ideas about
natural law, which were manifested in physical and pictorial organizing principles.
As Anthony Pagden has noted, European colonizers understood cities as complex,
necessitating complex institutions and tools for men to build them and keep them
functioning.7 Thus, the windmill, fort, governor’s house, church, and gallows in the
view of New Amsterdam would have been comforting sights to readers familiar with
Amsterdam and images of it. These features reassured traders and merchants in both
cities about the civility of the city, and the good governance of it—in both cases,
largely by the merchant class. A gallows on the edge of each river reinforced the presence of law and enforcement of regulations, and windmills showcased the efficient
processes by which resources were made into sellable products. Church spires on the
horizon clearly indicated a pious foundation for the city and its inhabitants.
However, as Martine Gosselink and others have pointed out, the printed view of
New Amsterdam by Visscher belies details present in a sketch that was probably
used as a basis for the etching.8 In the Remonstrance, the fort is described as so
eroded that it was unable to support artillery. The windmill lacked two sails because
the structure, according to the colonists, was unable to support the extra weight. In
the sketch, the land is rocky, not rich and green as in the engraving; boulders dot the
beach, rather than a lush expanse of fields and hills. The gallows is still prominent
at the spit of the island, but instead of big merchant ships eagerly seeking the safe
commercial harbours of New Amsterdam, only two tiny boats float listlessly in the
water. No figures are to be seen.
Van der Donck wrote the Remonstrance in July 1649, and sailed in August with two
other delegates to present their case to the States General in October. The document
A NEW AMSTERDAM
155
was published in 1650 by Michael Stael from The Hague without any illustrations.
No doubt such a publication would have done well in a market where scandal and
information from abroad was in high demand. The Remonstrance, while indicating
the colonists’ complaints, began with a brief and positive description of the territory of New Netherland. This description Van der Donck expanded to become the
Description of New Netherland, a manuscript he had finished around 1653, and that
was finally published in 1655. Significantly, despite the earlier remonstrance, the WIC
directors wanted Van der Donck to complete and publish his Description. In a 24 July
1653 letter from the directors at Amsterdam to Stuyvesant and the Council of New
Netherland, they grant Van der Donck the ability to practice as an advocate in New
Netherland, and to examine the documents and papers kept by the secretary there in
order to be able to complete his already begun Description of New Netherland […]
We have also deemed it advisable hereby to refer the aforesaid Van der Donck to your
honors for the purpose of your honors allowing him such papers and documents as may
be thought of service to him for the completion of his history. However, as this matter is
not without difficulty and requires consideration, we also want to recommend that your
honors take care herein that the Company’s own weapons are not turned upon itself, and
that it is not drawn into new troubles and difficulties in the process.9
Certainly any publisher would have wanted to sell a map that could derive sales from
its link to the scandal of the colonists’ remonstrance. The first engraving of a new map
of New Netherland by Jan Janssonius was probably published early in 1650. Visscher,
who had already made maps for the WIC of Brazil, subsequently updated Janssonius’s
map with the view, sometime before his death in 1652.10 The only other printed maps
of New Netherland known at the time were Willem Blaeu’s map of Novi Belgii from
his Atlas Novus of 1635, and the map from which it was modeled, that in the second
edition of Johannes de Laet’s Description of the West Indies [Beschryvinghe van WestIndien], published from Leiden in 1630. Notably, these were published during the time
of new policy of the WIC, the Freedoms and Exemptions of 1629–30, which allowed
for patroonships and was directed toward colonial expansion. De Laet had been a
director and patroon in favour of these exemptions, and he had had access to WIC
manuscripts since he was a director. His charts in the Nieuwe Wereldt were engraved
by WIC cartographer Hessel Gerritszoon, with whom Visscher had collaborated on the
earlier Brazilian propagandistic news maps. Blaeu’s map of New Netherland emphasizes the wealth in natural resources by including decorative beavers, turkey, deer,
and trees. Visscher retained these pictorialized commodities in the map, and added
the view. He thus provided a promising visual description of the colony in a complete
pictorial “history” that included both topographical and geographical information.
The addition of the view was significant because it showed the profile of the small
city as a developed and civilized place, like Amsterdam, thus directly benefiting the
WIC. Because Visscher had already been granted privileges by the WIC to publish
new maps of Dutch Brazil, it seems likely that this map too, would have been published with the directors’ approval. An enticing description of New Netherland that
would attract new colonists was also the goal of Van der Donck’s Description of New
156
ELIZABETH SUTTON
Netherland. In the Description, Van der Donck lovingly describes the landscape, soil,
flora, and fauna of New Netherland. First published by Evert Nieuwenhof in 1655,11
an updated 1656 edition included an adaptation of Visscher’s map by Nieuwenhof
(Figure 4), the addition of which he particularly points out on the frontispiece. The
map by Nieuwenhof underscored his praise of WIC land policy. In both editions,
Nieuwenhof included a dedication to the directors of the Amsterdam Chamber of
the WIC wherein he praises their management, and specifically emphasizes the profit
to be had by the interested reader. Nieuwenhof wrote that he wants to ‘make known
the beauties and advantages of the flourishing Colony […] which under [the WIC’s]
wise and careful direction, is advancing in prosperity, all of which should be publically known, particularly in Amsterdam’ (emphasis added). Nieuwenhof goes on
to praise the ‘care and vigilance’ [vlijte ende sorge] of the directors in seeking to
‘increase the power of the Colony by settlers therein […that] they may, with industry
and economy, acquire property and gain wealth […]’.12 In the letter to the reader,
Nieuwenhof continues his praise of both New Netherland and the Company, and
notes, as a way of praising the directors, how the Description usefully provides the
very liberal regulations by the WIC on land ownership:
Besides the accurate description of the nature and qualities of the soil, it also contains
the excellent regulations of their Worships (het loffelijke Reglement dat hare E. Ho. Ab
hebben laten affigeren) […] to whom they have granted as much land as each shall be
figure 4 Evert Nieuwenhof, Nova
Belgica sive Nieuw Nederlandt. New York
State Library, Albany. In Adriaen van der
Donck, Description of New Netherland
(Amsterdam: Evert Nieuwenhof, 1656).
A NEW AMSTERDAM
157
able to improve for pasture or cultivation, under the same restrictions as are imposed on
landholders at home. The understanding reader will learn from the articles comprised […]
of the sincere desire of their Worships to make a liberal provision for those countries; and
thus will be exhibited new proofs of their wisdom.13
When Visscher printed the map with view c. 1650, the WIC was dealing with the
colonists’ complaints. Many letters from the directors at Amsterdam to Governor
Stuyvesant dated from 1650–51 clearly articulate the directors’ keen interest in populating the colony, even though they also express their disappointment with having to deal with ‘evil-minded’ instigators.14 The Company had granted free trade
to colonists since 1639 in order to attract settlers, realizing that production was the
only way to make a profit, and production required people. In the provisional resolution for free trade approved by the States General, the WIC retained the right
to levy duties on the furs traded and agricultural products shipped. They enforced
this through toll and duty points strategically positioned on waterways, such as
Fort Orange (present day Albany) and New Amsterdam on the Hudson, or North
River. However, as the population in New Netherland grew, colonists living in New
Amsterdam and especially Rensselaerswijk, increasingly battled with the Company
over who and how much control each entity had over the bounty of the land. The
directors were annoyed by those colonists who tried to defraud the Company by
taking land grants, but who did not farm the plots, or those who tried to resell the
plots; such real estate maneuvers defrauded them of the duties on which they relied
from agricultural production (similar to the duties on furs). In letters 1654–56, the
uncollected tithes from the land granted by the Company were a constant source of
the directors’ angst. Similarly, the Amsterdam directors were furious that colonists
from Rensselaerswijk tried to subvert the tolls and duties on the fur trade at Fort
Orange. These problems corresponded with what had been patroonship-directors
issues concerning governance.15
The printed propaganda of 1650–56 worked—to the point where the growth
of New Amsterdam required a new survey. In 1655, a plan of New Amsterdam
showed 120 houses and 1000 inhabitants in the city.16 By 1660, a new survey of New
Amsterdam was requested by the city council, and their request was endorsed by the
Company. Jacques Cortelyou, New Amsterdam’s landmeter from Utrecht, completed
the new survey of the colony sometime around 1660. A copy of it in watercolor by
Johannes Vingboons, known as the Castello plan, is the first known ground plan of
the city. To my knowledge, the plan was not published for wide dissemination, and
no seventeenth-century prints of it exist.
The map and view of New Amsterdam by Claes Jansz Visscher presents a picture
of Dutch commercial and colonial success by combining a familiar view with the
pictorial representation of New Netherland’s natural resources from earlier maps.
While it seems perfectly natural for a colonizer to model the colonial landscape on
the fatherland, the policies of the WIC towards the land, land management, and
the commodities to be derived from it were anything but unified over the 40 years
of the colony. As we have seen, the geographical information and profile view were
158
ELIZABETH SUTTON
compiled by Visscher to benefit from the interest in New Netherland instigated by
Van der Donck, and to promote the investment and colonization goals of the WIC.
Visscher presented an enticing view of New Amsterdam that likened the colonial
settlement to Amsterdam pictorially, and thereby also associated its institutions with
those of its mother city. At the same time, the features of the map emphasized Dutch
territorial control and the bounty of natural resources, and the view presented a picture of New Amsterdam as a civilized trade emporium. Although the WIC had tenuous control of its affairs in New Netherland, these maps presented New Amsterdam
as part of Dutch civilization, under the control of the WIC.
Notes
1
2
3
4
5
Oliver A. Rink, Holland on the Hudson: An
Economic and Social History of Dutch New York
(Ithaca: Cornell University Press, 1986).
Tony Campbell, ‘New Light on the JanssonVisscher Maps of New England’, Map Collector’s
Circle, 24 (1965), 3–20; Tony Campbell, ‘Claes
Jansz Visscher: A Hundred Maps Described’, Map
Collector’s Circle, 46 (1968), 3–24; Joep de. Koning,
‘Dating the Visscher, or Prototype, View of New
Amsterdam’, De Halve Maen, 72 (1999), 47–56;
Joep de Koning, ‘Origins of the Visscher View, New
Amsterdam, 1648’, Mercator’s World, 5 (2000),
2–10; Deborah Krohn and Peter N. Miller, Dutch
New York between East and West (New York/New
Haven: Bard Graduate Center/Yale University Press,
2009); Frans Blom, ‘Picturing New Netherland and
New York: Dutch-Anglo Transfer of New World
Information’, in The Dutch Trading Companies as
Knowledge Networks, ed. by Siegfried Huigen
(Boston: Brill, 2010), pp. 103–26; Jaap Jacobs,
‘“Another or Newly Discovered Netherland”-New
Netherland, a Dutch Colony in North America’, in
Grote atlas van de WIC: Oude WIC 1621–1674, ed.
by Bea Brommer and Henk den Heijer (Voorburg:
Asia Maior/Atlas Maior, 2011), pp. 32–38.
Jacobs (2011).
Jaap Jacobs, ‘Crimen Laesae Maiestatis or Abuse of
Power? The 1647 Trial of Cornelis Melijn and
Jochem Pietersz Kuijter’, in Opening Statements:
Law, Jurisprudence, and the Legacy of Dutch New
York, ed. by Albert Rosenblatt and Julia Rosenblatt
(Ithaca: SUNY Press, 2013), pp. 82–103.
Boudewijn Bakker, ‘Kaarten, boeken en prenten. De
topografische
traditie
in
de
Noordelijke
Nederlanden’ [‘Maps, Books and Prints. The
Topographical Tradition in the Northern
Netherlands’], in Opkomst en bloei van het
Noordnederlandse stadsgezicht in de 17de eeuw
[The Dutch Cityscape in the 17th Century and its
Sources], ed. by Carry van Lakerveld (Amsterdam:
Stadsdrukkerij/City Publisher, 1977), pp. 66–75;
Boudewijn Bakker, ‘Het imago van de stad:
6
7
8
9
10
11
12
13
14
15
16
zelfportret als propaganda’, in Het aanzien van
Amsterdam: Panorama’s, plattegronden en profielen
uit de Gouden Eeuw, ed. by Boudewijn Bakker and
Erik Schmitz (Amsterdam: Thoth Bussum, 2007),
pp. 56–78.
Alison McNeil Kettering, ‘Landscape with Sails:
The Windmill in Netherlandish Prints’, Simiolus, 33
(2007/2008), 67–80.
Anthony Pagden, The Fall of Natural Man (Cambridge:
Cambridge University Press, 1982), pp. 72–73.
Martine Gosselink, New York/New Amsterdam
(Den Haag: Nieuw Amsterdam Uitgeverij/Nationaal
Archief, 2009); Krohn and Miller 2009; De Koning
(2000); Zandvliet 1998.
Charles T. Gehring, Correspondence 1647–1653,
New Netherlands Documents Series (Syracuse:
Syracuse University Press, 2000), pp. 220–21.
See Michiel van Groesen, ‘Lessons Learned: The
Second Dutch Conquest of Brazil and the Memory
of the First’, Colonial Latin American Review,
20 (2011), 167–193 and ‘A Week to Remember:
Dutch Publishers and the Competition for News
from Brazil, 26 August–2 September 1624’,
Quaerendo, 40 (2010), 26–49.
The 1655 edition includes one engraving, that after
an engraving first published in Joost Hartgers’
Beschryijvinghe van Virginia, Nieuw Nederlandt,
Nieuw Engelandt, en d’eylanden Bermudes […]
from Amsterdam in 1651. This engraving is an
imagined view that combined the pictorial elements
from Blaeu’s earlier 1635 Nova Belgii map into a
landscape scene showing a bastioned fort (which did
not then exist) and canoes.
Thomas O’Donnell, A Description of New
Netherlands (Syracuse: Syracuse University Press,
1968), p. viii.
Ibid., p. ix.
Gehring (2000), pp. 91–96 (104–14).
Jacobs (2013).
I. N. Stokes, The Iconography of Manhattan Island,
1498–1909, vol. 1 (New York: Robert H. Dodd,
1915), pp. 57–58.
A NEW AMSTERDAM
159
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———— ‘Dating the Visscher, or prototype, view of New Amsterdam’, De Halve Maen, 72 (1999), 47–56.
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van Groesen, Michiel, ‘Lessons Learned: The Second Dutch Conquest of Brazil and the Memory of the First’,
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Notes on contributor
Elizabeth Sutton is Associate Professor of art history at the University of Northern
Iowa, specializing in issues of globalization and power in art and in art history. She
has published Capitalism and Cartography in the Dutch Golden Age (Chicago, 2015)
and Early Modern Dutch Prints of Africa (Aldershot, 2012). In addition to research
on Dutch visual culture of the Atlantic world, her interests include student engagement in art history, methodology, and animals in art.
Correspondence to: Elizabeth Sutton. Email: elizabeth.sutton@uni.edu