WHAT WE DO
High-performance ad platforms employ cutting-edge techniques to maximize advertiser performance. Without access to representative training data, however, these models are not able to perform.
Anonym works closely with leading advertising platforms to develop private machine-learning technologies to improve advertiser performance while protecting the privacy of individual consumers.
We develop sophisticated data driven advertising solutions within a cutting edge confidential computing platform.
OUR SOLUTIONS
Anonym's innovative audience creation solutions use private propensity modeling, enabling businesses to broaden their reach and enhance performance, all while safeguarding user privacy.
Anonym collaborates with top advertising platforms to enhance ad decision-making through advanced machine learning while ensuring data privacy, optimizing performance, and increasing yield.
Anonym's privacy-safe measurement approach provides advertisers with valuable insights for decision-making without the need to sharing user-level data.
ABOUT US
Founded by senior advertising analytics and product leaders from Meta and staffed by:
Engineers with deep backgrounds in applied cryptography, security, confidential computing and advertising infrastructure
Privacy researchers and data scientists with extensive academic and industry experience
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Data is the fuel that drives performance advertising — but sharing data can also lead to privacy compromises. Anonym’s solution processes data from multiple parties in confidential computing environments. The anonymized outputs are used by ad platforms to create audiences and optimize ad campaigns.
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Privacy is an ambiguous term! Our primary focus is reducing or eliminating the need for advertisers and ad platforms to share personally identifiable information, attributes and behaviors about individuals with each other. It’s this kind of data sharing that often violates the expectations of users and creates legal and policy compliance issues.
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We don’t think it’s reasonable to ask customers to undertake a massive engineering effort before they understand the value we can create. Piloting with Anonym is easy. We’ve done the work to integrate with major ad platforms. Advertisers just need to encrypt and share conversion data with Anonym. We have integrations with every major cloud service — and we’ve built no-code tools to make data encryption easy.
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We have integrations with a number of major walled gardens, including 3 of the top 8 social media platforms in the world, with more platforms coming online every month.
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We’re similar in some ways, but very different in others. Data clean rooms are just collaboration environments that typically leave all the work needed to create value from data to the participants. Anonym has done all that work for you — we’ve developed the measurement and targeting algorithms, integrated with ad platforms and applied cutting edge anonymization techniques like differential privacy. We’ve also made integration drop dead simple.
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We’d love to connect! Fill out the form at the bottom of this page and we’ll be in touch!
HAVE QUESTIONS?