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University of Illinois Urbana-Champaign

Business Strategy

Deepak Somaya

Instructor: Deepak Somaya

83,223 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.8

(1,932 reviews)

Intermediate level
Some related experience required
Flexible schedule
Approx. 18 hours
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.8

(1,932 reviews)

Intermediate level
Some related experience required
Flexible schedule
Approx. 18 hours
Learn at your own pace
97%
Most learners liked this course

What you'll learn

  • Explain how different functions and activities fit together in a firm and how they align with the environment to create overall business performance.

  • Describe and employ important strategic management tools and frameworks for business models.

  • Apply strategic management tools and frameworks to business contexts in an appropriate manner to arrive at insights for strategic decision making.

  • Develop a coherent and actionable strategic plan by critically analyzing and processing abundant and diverse business and industry information.

Details to know

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Assessments

1 quiz, 4 assignments

Taught in English

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This course is part of the Strategic Leadership and Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
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There are 5 modules in this course

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

What's included

3 videos6 readings1 quiz1 discussion prompt

The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.

What's included

10 videos4 readings1 assignment1 peer review

The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.

What's included

9 videos4 readings1 assignment1 peer review

The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.

What's included

8 videos4 readings1 assignment1 peer review

The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.

What's included

10 videos6 readings1 assignment1 peer review1 plugin

Instructor

Instructor ratings
4.8 (381 ratings)
Deepak Somaya
University of Illinois Urbana-Champaign
7 Courses100,844 learners

Offered by

Recommended if you're interested in Business Strategy

Build toward a degree

This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

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Learner reviews

4.8

1,932 reviews

  • 5 stars

    82.68%

  • 4 stars

    14.41%

  • 3 stars

    1.91%

  • 2 stars

    0.51%

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Showing 3 of 1932

KP
4

Reviewed on Jun 5, 2018

HL
5

Reviewed on Aug 26, 2018

RR
5

Reviewed on Jan 6, 2018

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Frequently asked questions