Product Key Characteristics Mapping Transformation Method Based on Customer Demand
Authors: 
Wei Du, Xiaohong Peng, Diguan FengAuthors Info & Claims
Pages 349 - 353
Abstract
Based on the "a few key" product characteristics that significantly affect customer satisfaction, this paper proposes a mapping method from customer demand to the product key characteristics. Firstly, the weight algorithm of customer demand based on deviation maximization method is studied. Secondly, in view of the improvement of customer expectation corresponding to a customer demand and the improvement of customer satisfaction is not a simple linear relationship, taking benchmark products as the target reference, combined with the qualitative analysis theory of Kano Model on customer satisfaction, a six quadrant division method based on Kano model satisfaction evaluation ratio is proposed. Finally, an example is given to verify the proposed method.
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Published In
June 2022
905 pages
ISBN:9781450397179
DOI:10.1145/3548608
Copyright © 2022 ACM.
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Association for Computing Machinery
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Published: 14 October 2022
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ICCIR 2022
ICCIR 2022: 2022 2nd International Conference on Control and Intelligent Robot
June 24 - 26, 2022
Nanjing, China
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Overall Acceptance Rate 131 of 239 submissions, 55%
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