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Preliminary Investigation of Alleviating User Cold-Start Problem in E-commerce with Deep Cross-Domain Recommender System

Published: 13 May 2019 Publication History

Abstract

Many current applications use recommender systems to predict user preferences, aiming at improving user experience and increasing the amount of sales and the usage time that users spent on the application. However, it is not an easy task to recommend items to new users accurately because of the user cold-start problem, which means that recommendation performance will degrade on users with little interaction, particularly for latent users who have never used the service before. In this work, we combine an online shopping domain with information from an ad platform, and then apply deep learning to build a cross-domain recommender system based on shared users of these two domains, to alleviate the user cold-start problem. Experimental results show the effectiveness of our deep cross-domain recommender system on handling user cold-start problem. By our framework, it is possible to recommend products to users of other domain through ad distribution in a more accurate level, and to increase sales amount of online shopping.

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Cited By

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  • (2024)Word-Level Political Sentiments Inferred From Social Media and Application in Recommendation DiversificationACM Transactions on the Web10.1145/370064319:1(1-26)Online publication date: 15-Nov-2024
  • (2024)Contextual Semantics Interaction Graph Embedding Learning for Recommender SystemsIEEE Transactions on Computational Social Systems10.1109/TCSS.2024.339470111:5(6333-6346)Online publication date: Oct-2024
  • (2023)User Cold Start Problem in Recommendation Systems: A Systematic ReviewIEEE Access10.1109/ACCESS.2023.333870511(136958-136977)Online publication date: 2023
  • Show More Cited By

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            cover image ACM Other conferences
            WWW '19: Companion Proceedings of The 2019 World Wide Web Conference
            May 2019
            1331 pages
            ISBN:9781450366755
            DOI:10.1145/3308560
            Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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            • IW3C2: International World Wide Web Conference Committee

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            Association for Computing Machinery

            New York, NY, United States

            Publication History

            Published: 13 May 2019

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            Author Tags

            1. Cross-domain Recommendation
            2. Deep Learning
            3. E-commerce
            4. Implicit Feedback
            5. Recommender Systems

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            • Research-article
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            • Refereed limited

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            WWW '19
            WWW '19: The Web Conference
            May 13 - 17, 2019
            San Francisco, USA

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            Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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            Cited By

            View all
            • (2024)Word-Level Political Sentiments Inferred From Social Media and Application in Recommendation DiversificationACM Transactions on the Web10.1145/370064319:1(1-26)Online publication date: 15-Nov-2024
            • (2024)Contextual Semantics Interaction Graph Embedding Learning for Recommender SystemsIEEE Transactions on Computational Social Systems10.1109/TCSS.2024.339470111:5(6333-6346)Online publication date: Oct-2024
            • (2023)User Cold Start Problem in Recommendation Systems: A Systematic ReviewIEEE Access10.1109/ACCESS.2023.333870511(136958-136977)Online publication date: 2023
            • (2023)Categorical Diversity-Aware Inner Product SearchIEEE Access10.1109/ACCESS.2023.323407211(2586-2596)Online publication date: 2023
            • (2023)Semantic Relation Transfer for Non-overlapped Cross-domain RecommendationsAdvances in Knowledge Discovery and Data Mining10.1007/978-3-031-33380-4_21(271-283)Online publication date: 27-May-2023
            • (2022)A Machine Learning Approach for Solving the Frozen User Cold-Start Problem in Personalized Mobile Advertising SystemsAlgorithms10.3390/a1503007215:3(72)Online publication date: 22-Feb-2022
            • (2022)E-Commerce Storytelling Recommendation Using Attentional Domain-Transfer Network and Adversarial Pre-TrainingIEEE Transactions on Multimedia10.1109/TMM.2021.305452524(506-518)Online publication date: 2022
            • (2022)Meta-learning-based lightweight learning framework for healthcare recommendation system2022 13th International Conference on Information and Communication Technology Convergence (ICTC)10.1109/ICTC55196.2022.9952713(1107-1109)Online publication date: 19-Oct-2022
            • (2022)HML4RecKnowledge-Based Systems10.1016/j.knosys.2022.109674255:COnline publication date: 14-Nov-2022
            • (2022)Concept Drift Detection with Denoising Autoencoder in Incomplete DataMobile and Ubiquitous Systems: Computing, Networking and Services10.1007/978-3-030-94822-1_35(541-552)Online publication date: 8-Feb-2022
            • Show More Cited By

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