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Understanding Feedback Expectations on Facebook

Authors:

Shankar Kalyanaraman,

Lada A. Adamic,

Mor NaamanAuthors Info & Claims

CSCW '17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing

Pages 726 - 739

https://doi.org/10.1145/2998181.2998320

Published: 25 February 2017 Publication History

Abstract

When people share updates with their friends on Facebook they have varying expectations for the feedback they will receive. In this study, we quantitatively examine the factors contributing to feedback expectations and the potential outcomes of expectation fulfillment. We conducted two sets of surveys: one asking people about their feedback expectations immediately after posting on Facebook and the other asking how the amount of feedback received on a post matched the participant's expectations. Participants were more likely to expect feedback on content they evaluated as more important, and to a lesser extent more personal. Expectations also depended on participants' age, gender, and level of activity on Facebook. When asked about feedback expectations from specific friends, participants were more likely to expect feedback from closer friends, but expectations varied considerably based on recency of communication, geographical proximity, and the type of relationship (e.g. family, co-worker). Finally, receiving more feedback relative to expectations correlated with a greater feeling of connectedness to one's Facebook friends. The findings suggest implications for the theory and the design of social network sites.

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Sarig RWolff RToch E(2024)Cleaning house or quiet quitting? Large-scale analysis of account deletion behaviour on TumblrBehaviour & Information Technology10.1080/0144929X.2024.2370432(1-21)Online publication date: 18-Jul-2024
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Smith CMiller Hillberg HLevonian Z(2023)"Thoughts & Prayers" or " ❤️ & 🙏 ": How the Release of New Reactions on CaringBridge Reshapes Supportive Communication in Health CrisesProceedings of the ACM on Human-Computer Interaction10.1145/36100357:CSCW2(1-39)Online publication date: 4-Oct-2023
https://dl.acm.org/doi/10.1145/3610035
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Index Terms

Understanding Feedback Expectations on Facebook
1. Human-centered computing

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cover image ACM Conferences

CSCW '17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing

February 2017

2556 pages

ISBN:9781450343350

DOI:10.1145/2998181

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Charlotte P. Lee
University of Washington
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Retired
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Program Chairs:
Louise Barkhuus
Stockholm University and Cornell Tech
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Universidade Federal do Rio de Janeiro
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Wendy Kellogg
IBM T.J. Watson Research Center

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Published: 25 February 2017

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CSCW '17: Computer Supported Cooperative Work and Social Computing

February 25 - March 1, 2017

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CSCW '17 Paper Acceptance Rate 183 of 530 submissions, 35%;

Overall Acceptance Rate 2,235 of 8,521 submissions, 26%

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Cited By

Sarig RWolff RToch E(2024)Cleaning house or quiet quitting? Large-scale analysis of account deletion behaviour on TumblrBehaviour & Information Technology10.1080/0144929X.2024.2370432(1-21)Online publication date: 18-Jul-2024
https://doi.org/10.1080/0144929X.2024.2370432
Smith CMiller Hillberg HLevonian Z(2023)"Thoughts & Prayers" or " ❤️ & 🙏 ": How the Release of New Reactions on CaringBridge Reshapes Supportive Communication in Health CrisesProceedings of the ACM on Human-Computer Interaction10.1145/36100357:CSCW2(1-39)Online publication date: 4-Oct-2023
https://dl.acm.org/doi/10.1145/3610035
Wang LRzeszotarski J(2023)Understanding Motivational Factors in Social Media News Sharing DecisionsProceedings of the ACM on Human-Computer Interaction10.1145/35795387:CSCW1(1-30)Online publication date: 16-Apr-2023
https://dl.acm.org/doi/10.1145/3579538
Wicks SHales AHennes E(2023)Does disseminating (mis)information restore social connection during a global pandemic?Social and Personality Psychology Compass10.1111/spc3.1282517:10Online publication date: 29-Jun-2023
https://doi.org/10.1111/spc3.12825
Clerke AHeerey E(2022)The Impact of Social Media Salience on the Subjective Value of Social CuesSocial Psychological and Personality Science10.1177/1948550622113017614:6(738-750)Online publication date: 13-Oct-2022
https://doi.org/10.1177/19485506221130176
Jahanbakhsh F(2022)Putting Users in Control of Social Platforms for Better Content CredibilityCompanion Publication of the 2022 Conference on Computer Supported Cooperative Work and Social Computing10.1145/3500868.3561399(241-244)Online publication date: 8-Nov-2022
https://dl.acm.org/doi/10.1145/3500868.3561399
Tang J(2022)Are You Getting Likes as Anticipated? Untangling the Relationship between Received Likes, Social Support from Friends, and Mental Health via Expectancy Violation TheoryJournal of Broadcasting & Electronic Media10.1080/08838151.2022.208765466:2(340-360)Online publication date: 16-Jun-2022
https://doi.org/10.1080/08838151.2022.2087654
Więckiewicz-Archacka M(2021)Vanishing Traces: Evolution of Autobiographical Practices on the InternetKultura i Społeczeństwo10.35757/KiS.2021.65.4.565:4(105-120)Online publication date: 29-Dec-2021
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Zhang YWang XSakai YYamasaki T(2021)[Paper] Measuring Similarity between Brands using Social Media ContentITE Transactions on Media Technology and Applications10.3169/mta.9.2629:4(262-275)Online publication date: 2021
https://doi.org/10.3169/mta.9.262
Wang WWu JNepal SdaSilva AHedlund EMurphy ERogers CHuckins J(2021)On the Transition of Social Interaction from In-Person to Online: Predicting Changes in Social Media Usage of College Students during the COVID-19 Pandemic based on Pre-COVID-19 On-Campus ColocationProceedings of the 2021 International Conference on Multimodal Interaction10.1145/3462244.3479888(425-434)Online publication date: 18-Oct-2021
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