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10.1145/1081870.1081872acmconferencesArticle/Chapter ViewAbstractPublication PageskddConference Proceedingsconference-collections
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Mining the internet: the eighth wonder of the world

Published: 21 August 2005 Publication History

Abstract

The Internet takes behavioral consumer research to a new level by providing the ability to passively and continuously monitor the complete online behavior of millions of consumers in an opt-in, privacy protected manner. Imagine the analytical possibilities if every site visited, every page viewed, content seen, transaction conducted .... all of this granularity in behavior --- was continuously captured with explicit consumer permission for millions of consumers and privacy was protected. What unique insights could one gain into consumers' behavior, their interests, passions and lifestyles? What behavior could be predicted? What commercial applications would be possible.

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cover image ACM Conferences
KDD '05: Proceedings of the eleventh ACM SIGKDD international conference on Knowledge discovery in data mining
August 2005
844 pages
ISBN:159593135X
DOI:10.1145/1081870
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 21 August 2005

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