Article

Link colors guide a search

Authors:

Tim Halverson,

Anthony J. HornofAuthors Info & Claims

CHI EA '04: CHI '04 Extended Abstracts on Human Factors in Computing Systems

Pages 1367 - 1370

https://doi.org/10.1145/985921.986066

Published: 24 April 2004 Publication History

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Abstract

While much basic research exists on the effects of various visual properties on visual search, the application of such research to real-world tasks is lacking. The purpose of this research is to address the lack of empirical validation for design guidelines that affect visual search. One common design element used in Web interface design is link color. The general research question asked is how text color affects visual search. This research demonstrates, with reaction time and eye movement analysis, the dramatic but imperfect control a designer has on guiding the attention of users with text color. Experimental support for the differentiation of visited link colors is presented, along with analyses of the advantages provided by differentiating link colors.

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Cited By

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Vu KProctor RHung Y(2021)WEBSITE DESIGN AND EVALUATIONHANDBOOK OF HUMAN FACTORS AND ERGONOMICS10.1002/9781119636113.ch39(1016-1036)Online publication date: 13-Aug-2021
https://doi.org/10.1002/9781119636113.ch39
Joachims TGranka LPan BHembrooke HGay G(2017)Accurately Interpreting Clickthrough Data as Implicit FeedbackACM SIGIR Forum10.1145/3130332.313033451:1(4-11)Online publication date: 2-Aug-2017
https://dl.acm.org/doi/10.1145/3130332.3130334
Karanam Svan Oostendorp HIndurkhya B(2012)Evaluating CoLiDeS + Pic: the role of relevance of pictures in user navigation behaviourBehaviour & Information Technology10.1080/0144929X.2011.60633531:1(31-40)Online publication date: Jan-2012
https://doi.org/10.1080/0144929X.2011.606335
Show More Cited By

Index Terms

Link colors guide a search
1. Applied computing
  1. Document management and text processing
    1. Document preparation
      1. Multi / mixed media creation
2. Human-centered computing
  1. Human computer interaction (HCI)
    1. HCI design and evaluation methods
    2. Interaction paradigms
      1. Hypertext / hypermedia
  2. Interaction design
    1. Systems and tools for interaction design

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Information

Published In

CHI EA '04: CHI '04 Extended Abstracts on Human Factors in Computing Systems

April 2004

975 pages

ISBN:1581137036

DOI:10.1145/985921

Conference Chairs:
Elizabeth Dykstra-Erickson
Kinoma
,
Manfred Tscheligi
CURE, Austria

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 24 April 2004

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CHI04: CHI 2004 Conference on Human Factors in Computing Systems

April 24 - 29, 2004

Vienna, Austria

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Cited By

View all

Vu KProctor RHung Y(2021)WEBSITE DESIGN AND EVALUATIONHANDBOOK OF HUMAN FACTORS AND ERGONOMICS10.1002/9781119636113.ch39(1016-1036)Online publication date: 13-Aug-2021
https://doi.org/10.1002/9781119636113.ch39
Joachims TGranka LPan BHembrooke HGay G(2017)Accurately Interpreting Clickthrough Data as Implicit FeedbackACM SIGIR Forum10.1145/3130332.313033451:1(4-11)Online publication date: 2-Aug-2017
https://dl.acm.org/doi/10.1145/3130332.3130334
Karanam Svan Oostendorp HIndurkhya B(2012)Evaluating CoLiDeS + Pic: the role of relevance of pictures in user navigation behaviourBehaviour & Information Technology10.1080/0144929X.2011.60633531:1(31-40)Online publication date: Jan-2012
https://doi.org/10.1080/0144929X.2011.606335
Elmqvist NDragicevic PFekete J(2011)Color Lens: Adaptive Color Scale Optimization for Visual ExplorationIEEE Transactions on Visualization and Computer Graphics10.1109/TVCG.2010.9417:6(795-807)Online publication date: Jun-2011
https://doi.org/10.1109/TVCG.2010.94
Joachims TGranka LPan BHembrooke HGay GBaeza-Yates RZiviani NMarchionini GMoffat ATait J(2005)Accurately interpreting clickthrough data as implicit feedbackProceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval10.1145/1076034.1076063(154-161)Online publication date: 15-Aug-2005
https://dl.acm.org/doi/10.1145/1076034.1076063
Beymer DRussell Dvan der Veer GGale C(2005)WebGazeAnalyzerCHI '05 Extended Abstracts on Human Factors in Computing Systems10.1145/1056808.1057055(1913-1916)Online publication date: 2-Apr-2005
https://dl.acm.org/doi/10.1145/1056808.1057055
Tzanidou EPetre MMinocha SGrayson A(2005)Combining eye tracking and conventional techniques for indications of user-adaptabilityProceedings of the 2005 IFIP TC13 international conference on Human-Computer Interaction10.1007/11555261_60(753-766)Online publication date: 12-Sep-2005
https://dl.acm.org/doi/10.1007/11555261_60

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The effect of spatial layout of and link colour in web pages on performance in a visual search task and an interactive search task