Performing Profiling: Algorithmic Enunciation, Transgender Perspectives, and Ada Ada Ada's in transitu
DOI:
https://doi.org/10.7146/nja.v33i68.152365Keywords:
Platform Reading, Technosocial Readers, Algorithmic Interpellation, Profiling,, Enunciation, Instagram, Gender Recognition, Gender Policies, Queer and Transgender, Ada Ada Ada, Net-art, PerformanceAbstract
What kind of reading and viewing space is created within contemporary platforms? While existing research has explored the impact of surveillance, this article moves on to theoretically discuss the intersection of technosocial reading. It examines how algorithmic interpellation and profiling function as enunciative strategies, and how this is explored from a transgender perspective. The article raises theoretical questions about the flattening of enunciation and its implications for a critical reading and observation space. To further explore these concepts, it analyses Ada Ada Ada’s year-long in transitu Instagram performance. Through this analysis, the challenges posed by fixed, binary gender categorisations prevalent on platforms like Instagram are unpacked. Ada Ada Ada’s performance serves as an imminent criticism of the enunciative, representational and gender policies of platforms, demonstrating their arbitrary and absurd nature. Ultimately, in transitu invites platform users to reconsider their roles as technosocial readers and observers.
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