Super7
From Transformers Wiki
Super7 is a toy manufacturer that creates collector-oriented action figures and merchandise of both their own original properties and of popular, typically '80s-nostalgia-driven brands. The properties that they cover include not only Transformers but also G.I. Joe, Star Wars, Disney, Alien, Power Rangers, Spongebob Squarepants, Peanuts, and basically everything else you'd see in the collectibles shelf at GameStop. Originally founded as a magazine covering vintage Japanese and designer toys, many of Super7's lines are clearly influenced by "classic" toylines and formats.
Beginning in 2018, Super7 began covering Transformers across multiple types of merchandise.
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Transformers products
Keshi Surprise
The Keshi Surprise series consisted of 1.75" rubber figurines in the style of Japanese keshigomu figures. Transformers fans may already be familiar with this format of toy thanks to the Decoys, but Keshi Surprise's aesthetic leans a bit more "chibi". These blind-packed figures were sold either individually or in cases labeled only by their faction. Each included a foil trading card / sticker. Autobot figures were available in red, yellow, blue, or purple; Decepticons in red, orange, blue, or purple.
| Autobots (2018) | Decepticons (2018) |
ReAction
ReAction toys are 3.75-inch "retro" action figures in the same vein as Kenner's Star Wars action figures of the late 1970s/early 1980s, with five points of articulation (swivel shoulders, legs, and neck). They even come on a similar style of cardback.
This series features a vast number of properties from across the media spectrum both nostalgic and new (though, ironically, not Star Wars itself), indie comic-book characters, and even real-life athletes and musicians (and band-associated "characters"). In 2020, Transformers joined the format with figures based on "Generation 1" characters, based heavily on the 80's animation models. Beast Wars characters would join the lineup in 2023 with figures adhering closely to their designs from the Mainframe Entertainment series.
| Wave 1 (2020) | Wave 2 (2020) | Wave 3 (2020) | Wave 4 (2021) | |||||
| Wave 5 (2021) | Wave 6 (2023) | Wave 7 (2023) | Wave 8 (2024) |
- Exclusives
Super7
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ComplexCon/NTWRK | San Diego Comic-Con |
- Ark Base (Playset, 2024)
- The Ark Base playset is meant to be a fantasy display setting for your ReAction figures. It consists of a sandy desert-like substrate where ReAction figures can stand, and a cardboard backdrop that on one side shows Autobot Headquarters and on the other shows the space battle mural art from the 1984 packaging.
- The playset includes a ReAction Optimus Prime with slightly different chest window graphics and a ReAction Megatron seemingly identical to the original version.
- The two ReAction figures, plastic bottom, and cardboard picture retailed for $75. *cough*
Super Cyborg
Billed on the packaging as "the X-Ray Action Figure", Super Cyborg is a line of roughly 12" tall action figures loosely inspired by Takara's classic Henshin Cyborg line. Each figure features an elaborately sculpted and fully painted rendition of the mechanical inner workings of the character, which are concealed beneath a removable chestplate. These chestplates also typically feature transparent elements, allowing you to get a peek at some of the inner sculpting without removing the chestplate. Like ReAction, the Super Cyborg figures are rather limited in their articulation, featuring the same five points as their smaller brethren plus an additional two points at the figures' wrists.
| Wave 1 (2018) | Wave 2 (2020) | Wave 3 (2021) | Wave 4 (2021) | |||||
| Wave 5 (2022) | ||||||||
| Exclusives | ||||||||
San Diego Comic-Con
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New York Comic Con
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Super 7
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Transformers ULTIMATES!
ULTIMATES! toys are basically the opposite of ReAction: highly articulated 7-inch-tall action figures, based on numerous licensed nostalgia-toy properties, including He-Man, Teenage Mutant Ninja Turtles, and Thundercats. The standard ULTIMATES! figure has multi-directional joints at the neck, shoulders, wrists, hips and ankles, plus swivels at the biceps, elbows, abs, waist and knees. All figures also have extra sets of hands in different poses, and some even have additional alternate heads, as well as numerous accessories. All figures are produced on a made-to-order basis.
In 2021, Transformers joined the format with figures based on "Generation 1" characters, with styles both cartoon/comic-based and toy-based.
In 2024, a few of these figures were repackaged and rebranded as Transformers Deluxe, looking the same as their ULTIMATES! versions but losing nearly all of their accessories (and a little of their price tag).
| Wave 1 (Spring 2022) | Wave 2 (Summer 2023) | Wave 3 (Fall 2023) | Wave 4 (Early 2024) | |||||
| Wave 5 (Early 2024) | Transformers Deluxe (2024) |
Super Shogun
A double-homage, the Super Shogun figures are meant to combine aspects of the 1980s Transformers with 1970s "Shogun Warriors" franchise. As such, the figures are 24" tall and made of hollow vinyl, with wheeled feet and spring-launching fists.
- Optimus Prime (2021)
- "Fallen Leader" Optimus Prime (2022)
- Megatron (2023)
Jigsaw puzzles
In addition to action figures, Super7 have also released a line of jigsaw puzzles.