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We partner with the world’s most influential organizations to realize their vision and achieve their greatest impact.

OpenAI

The New York Times

Saint Laurent

International Energy Agency

The Art Institute of Chicago

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We’re consultants and craftspeople. We integrate brand, experience, and technology to create lasting value for our clients.

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Latest updates

Becoming a catalyst for change: AREA 17’s next chapter Read about our relaunch
Hibato writes about using semiotics to bridge the gap between AI and consumers AdWeek (opens in a new tab)
George explores the AI mythos at the Upscale Conference in Malaga, Spain Upscale Conference (opens in a new tab)
We gave portfolio feedback to students at Pratt during the ‘Face to Face’ event
We hosted a panel with SoDa on 'The role of Storytelling in Modern Web Experiences'
Our NY team attends Pentagram's 'Diversity in Design' event
Kemp joins the judge’s 2024’s ADCC Awards in Canada
Our clients OpenAI, ElevenLabs and MultiOn are part of the AI40 2024
George gave a talk, "Principles over pixels" at Paradis Conference in Valencia, Spain

Becoming a catalyst for change: Read about our next chapter