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Estimating Mobile-Friendliness Scores of Web Pages

Jihwan SONG
Xing XIE
Yoon-Joon LEE
Ji-Rong WEN

Publication
IEICE TRANSACTIONS on Information and Systems   Vol.E93-D    No.11    pp.3124-3127
Publication Date: 2010/11/01
Online ISSN: 1745-1361
DOI: 10.1587/transinf.E93.D.3124
Print ISSN: 0916-8532
Type of Manuscript: LETTER
Category: Data Engineering, Web Information Systems
Keyword: 
mobile search,  usability study,  mobile-friendliness,  

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Summary: 
Mobile devices such as cell phones and personal digital assistants (PDAs) are becoming increasingly popular tools to access the Internet. Unfortunately, the experience of users attempting to access web pages with these mobile devices has been less than satisfactory because of their small display areas, slow communications links and low computing power. In this paper, we propose a trained scorer to estimate the mobile-friendliness scores of web pages, providing an indication of their suitability for mobile devices. These scores help mobile-friendly pages receive higher ranks in search results when mobile users seek information on the web. Our experiments show that the search results re-ranked by our mobile-friendliness scores increase mobile user satisfaction.


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