Search Results

Elektronik Perakendecilik ve Elektronik Alisveris,
Ebru Enginkaya, in Ege Academic Review (2006)

Testing of APEC Countries’ Competitiveness Dynamics Through Fuzzy Clustering Analysis and Some Findings,
Ilke Kaya, in Ege Academic Review (2014)
Keywords: Marka degeri, marka degeri bilesenleri, zincir/grup oteller

Customer Relationship Management. Conceptual Aspects and Specific Strategies for Action,
Ciobãnicã Mihaela - Lavinia, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: Adaptability, speed, timeliness, efficiency.

Studying the Factors Which Influence Consumer Behavior on the Insurance Market,
Petrescu Eva-Cristina, Ioncica Diana, and Petrescu Marian,, in Ovidius University Annals, Economic Sciences Series (2010)
Keywords: influence, insurance market,consumer behavior

Exogenous Factors Influencing Consumer Behavior on the Insurance Market,
Petrescu Marian,, Ioncic? Diana Eugenia, and Petrescu Eva-Cristina,, in Ovidius University Annals, Economic Sciences Series (2010)
Keywords: exogenous factors, consumer behavior, insurance market

Evolution and Perspectives of E-Commerce in Romania,
Saseanu C. Andreea Simona, Toma Sorin George and Zgura Ion Daniel, in Ovidius University Annals, Economic Sciences Series (2010)
Keywords: electronic commerce, online transaction, Romania

L’audience des produits de « Hallyu » en Romanie – Un étude de cas,
Valentina Marinescu, in Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication (2011)
Keywords: L’audience, Les medias, Hallyu, Hybridité, Glocalisation

Ergenlerin reklamlara duyduğu güvensizlik:Türk kültüründe bir çalışma,
Tülin Ural, in Iktisat Isletme ve Finans (2010)
Keywords: Reklam, güvensizlik, aile, arkadaş, ergenlik

СЪВМЕСТНО СЪЗДАВАНЕ НА СТОЙНОСТ НА ТЪРГОВСКАТА МАРКА ЧРЕЗ ПЛАТФОРМЕНИТЕ КОМПАНИИ,
Боряна Димитрова, in Business Management (2017)
Keywords: Майкъл Портър, диамант на конкурентните предимства, платформена компания, подход на динамичните способности, съвместно създаване, стойност на търговската марка

BRAND VALUE CO-CREATION VIA THE PLATFORM ENTERPRISE,
Boryana Dimitrova, Brent Smith and Trina Andras, in Business Management (2017)
Keywords: Michael Porter, diamond, dynamic capabilities approach, platform enterprise, co-creation, brand value

CONSUMER BIHAVIOR,
Tatiana Bass, in HOLISTICA Journal of Business and Public Administration (2011)
Keywords: behavior, consumer, from where, why, when, how and how much and how often

RELATIONSHIP BETWEEN TOURISM PROMOTION AND HISTORICAL MONUMENTS, CASE OF STUDY: GUAYMAS SONORA RELACION ENTRE PROMOCIÓN TURISTICA Y MONUMENTOS HISTORICOS: CASO GUAYMAS, SONORA,
Aurora Galán Tautimes, Reyna Isabel Ochoa Landín and Elsa Isabel Montaño Martínez, in Revista Global de Negocios (2014)
Keywords: Guaymas, Cultural Tourism, Promotion, Heritage, Government

ВРЪЗКИТЕ С ОБЩЕСТВЕНОСТТА И ТЯХНОТО МЯСТО В КОМУНИКАЦИОННАТА ПОЛИТИКА НА ОРГАНИЗАЦИЯТА,
Цанко Стефанов, in Yearbook of D. A. Tsenov Academy of Economics (2018)
Keywords: информираност, имидж, системата „PR“, мениджърска отговорност, специалисти по връзки с обществеността

ИЗПОЛЗВАНЕ НА СОЦИАЛНИТЕ МЕДИИ КАТО ЕФЕКТИВЕН ИНСТРУМЕНТ ЗА ИЗГРАЖДАНЕ НА УСТОЙЧИВИ КОНКУРЕНТНИ ПРЕДИМСТВА,
Далиборка Блажеска and Наташа Ристовска, in Business Management (2019)
Keywords: социални мрежи, конкурентно предимство, ефективност, реклама

SEE IT, LIKE IT, BUY IT! HEDONIC SHOPPING MOTIVATIONS AND IMPULSE BUYING,
Merima Cinjarevic, Kasim Tatic and Srdjan Petric, in Economic Review: Journal of Economics and Business (2011)
Keywords: Consumer behavior, Impulse buying, Motivation, Hedonic

Understanding the Film Audience – Providing Insight into the Viewer’s Experience from Text Mining and Manual Text Analysis of Online Film Reviews,
Urszula Swierczynska-Kaczor and Jacek Wachowicz, in Problemy Zarzadzania (2017)
Keywords: text mining, viewer research, film market.

City Placement and Set Jetting as Unconventional Marketing Communication Tools for Local Governments,
Agnieszka Smalec, in Journal of Emerging Trends in Marketing and Management (2019)
Keywords: city placement, set jetting, marketing communication, local governments.

THE ROLE OF THE AESTHETICS IN THE MAKING OF A BRAND,
Meda Roxana Olahut and Raluca Comiati, in Management and Marketing Journal (2010)
Keywords: the aesthetics in marketing, ZARA’s identity, themes, products, presentations, publications

Study: Customers engagement with user-generated-content: How do customers use the possibility to create content,
Marcus Diedrich, in Marketing Science & Inspirations (2017)
Keywords: social media marketing, web 2.0, user-generated-content

Acceptance and Implementation of Social Media-Guidelines in Small and Middle-Sized Enterprises,
Marcus Diedrich, in Marketing Science & Inspirations (2017)
Keywords: social media marketing, social networks, social media guidelines, corporate strategy, corporate communication, cultural change

Everyday Internet Use. How Do End Users Use the Mobile Internet?,
Marcus Diedrich, in Marketing Science & Inspirations (2018)
Keywords: social media marketing, social networks, Web 2.0, mobile internet, Millennials, Generation Y

THE ROLE OF RELATIONSHIP MARKETING ON INSURANCE MARKET DURING THE CRISIS PERIODS,
Cristinel Constantin, in Management and Marketing Journal (2009)
Keywords: insurance market, relationship marketing, direct sales, multilevel marketing, economic crisis

Marketing Approach for Improvement the Portfolio of the International Folklore Festival "Varna Summer" as a Cultural Tourist Product,
Svetla Rakadzhiyska and Krasimira Yancheva, in Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series (2018)
Keywords: cultural tourism, cultural and tourist product, product portfolio, marketing approach, "Varna Summer" International Folklore Festival.

Marketing support for factoring as an economic institution,
Oleksii Sysoiev, in European scientific journal of Economic and Financial innovation (2018)
Keywords: co-marketing; direct marketing; e-marketing; factoring; factoring market; factoring services marketing

Planning Social Expenses by Product Life Cycle Stages,
Ludmyla Shvets, in Oblik i finansi (2013)
Keywords: product life cycle, social spending, business social responsibility, social-valued product, externals, internals

The Business Value,
Luigi Dumitrescu and Camelia Apostu, in Management and Marketing Journal (2008)
Keywords: business value, consumer satisfaction, consumer fidelity, relationship marketing

FORMATIVE AND REFLECTIVE MODELS IN MARKETING RESEARCH,
Claudia Ioana Ciobanu and Magdalena Danileţ, in Management Intercultural (2017)
Keywords: Formative, Reflective, Validity, Trust

ASSESSMENT OF THE WAY IN WHICH THE ANNUAL PUBLICATION OF NON-FINANCIAL INFORMATION INFLUENCES THE EVOLUTION OF THE SHARE PRICE OF THE COMPANIES LISTED ON THE BUCHAREST STOCK EXCHANGE,
Alexandru Vrejoiu, in Management Intercultural (2019)
Keywords: Financial reporting; Non-financial information; Sustainability; Share value;

CREATIVITY AND INNOVATION IN SMEs, PARTICULARITIES AND INFLUENCES,
Mihaela BENDIC (radu) and Irina BARBU (simionescu), in Management Intercultural (2020)
Keywords: Creativity; Innovation; Competitive advantage;

INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING,
Alexandra Giuliana Andronic, in Network Intelligence Studies (2019)
Keywords: Internet; Advertising; Marketing online; Online advertising;Online consumer behavior; Digital marketing

Changes and Trends in Consumers` Behaviour and Online Purchasing: a Post-COVID-19 Analysis,
Alexandra Popa, Elena Cerasela Spatariu and Gabriela Gheorghiu, in Ovidius University Annals, Economic Sciences Series (2022)
Keywords: consumer behaviour, e-commerce, online pruchasing

The Effect of Storytelling Associated with COVID-19 on Engagement,
Anabela Ribeiro, Maria Antónia Rodrigues and Patrícia Lemos, in Revista Galega de Economía (2022)
Keywords: Storytelling, Consumer Engagement, COVID-19, Marketing de Causas Sociais

SATISFACTION, TRUST AND COMMITMENT AS DIMENSIONS OF LOYALTY IN REAL ESTATE COMPANIES,
Florin-Alexandru Luca and Claudia Ioana Ciobanu, in SEA - Practical Application of Science (2016)
Keywords: Loyalty, Satisfaction, Trust, Commitment, Real Estate Marketing

RELATIONSHIP MARKETING STRATEGIES FOR SERVICE FIRMS,
Claudia Ioana Ciobanu and Florin-Alexandru Luca, in SEA - Practical Application of Science (2016)
Keywords: Financial services, Relationship marketing, Managerial approach

Comparing customer satisfaction with China mobile and China telecom services: An empirical study,
Siong Choy Chong, Wendy Ming Yen Teoh* and Ye Qi, in Journal of Developing Areas (2015)
Keywords: customers service, price, network quality, product diversity, customer satisfaction, China

Brand equity of tourism destinations: The influence of country image and regional image,
Angel Herrero Crespo, Héctor San Martín Gutiérrez, Mª del Mar García de los Salmones Sánchez and Jesús Collado Agudo, from Catedra Fundación Ramón Areces de Distribución Comercial (2015)
Keywords: Destination branding, country destination, regional destination, brand equity, image, perceived quality, awareness, loyalty

Procedimiento para medir la satisfacción de los clientes en el comercio minorista,
Alejandro Vázquez Durán, in Revista Cubana de Finanzas y Precios (2019)
Keywords: mercado; finanzas

Diagnóstico del poder predictivo del análisis fundamental y de técnicas de extracción de señales,
Fidel de la Oliva de Con and Alejandro García Figal, in Revista Cubana de Finanzas y Precios (2019)
Keywords: finanzas

Diagnóstico del poder predictivo para técnicas de predicción del tipo de cambio,
Fidel de la Oliva de Con and Renaldo Molina Fernández, in Revista Cubana de Finanzas y Precios (2019)
Keywords: finanzas

Procedimiento para la identificación de los gastos medioambientales en la Sucursal CIMEX Guantánamo,
Happy Salas Fuentes and Alvaro de la Cruz Duharte, in Revista Cubana de Finanzas y Precios (2019)
Keywords: contabilidad; medio ambiente; administración

How Customer Experience Quality Affects Customer Satisfaction-Loyalty with Moderating role of Competitive Choices and Familiarity: Assessment of Private Hospitals in Pakistan,
Kashif Abrar, Muhammad Ali Saeed, Israr Ahmed and Sabir Ali, in Sukkur IBA Journal of Management and Business (2020)
Keywords: Outcome Quality; Peer to Peer Quality; Interaction Quality; Customer Experience Quality; Customer Satisfaction; Customer Loyalty; Competitive Choices; Familiarity

Gutenberg and the social media revolution: an investigation of the world where it costs nothing to distribute information,
Richard Stacy, in Journal of Financial Transformation (2008)
Keywords: social media; social media revolution; Gutenberg; Richard Stacy

Fronteras de la investigación contable-financiera-económica: autonomía e interdisciplinariedad,
José Joaquín Ortiz Bojaca, in Revista Facultad de Ciencias Económicas (2009)
Keywords: Investigación contable, fi nanzas, ciencia económica interdisciplinariedad.

RELATIONSHIP MARKETING AND DESTINATION LOYALTY: EVIDENCE FROM PENANG, MALAYSIA,
Fatemeh Mostafavi Shirazi and Ahmad Puad Mat Som, in International Journal of Management and Marketing Research (2013)
Keywords: Relationship Marketing, Satisfaction, Basic Elements, Destination Loyalty

Адаптация методологии выборочного наблюдения для целей маркетинговых исследований,
Andrey Kataev, in Traektoriâ Nauki = Path of Science (2015)
Keywords: маркетинговые исследования, выборка, статистическая методология, репрезентативность, marketing researches, sample, statistical methodology, representation

Мода та її вплив на поведінку споживачів,
Khomutova Olga and Terzyan Julia, in Traektoriâ Nauki = Path of Science (2016)
Keywords: поведінка споживачів, мода, вплив моди, consumer behavior, fashion, influence of fashion.

Актуальність впровадження концепції бенчмаркінгу на ринку освітніх послуг України,
Mariia Kostiuk, in Traektoriâ Nauki = Path of Science (2016)
Keywords: економіка; маркетинг; бенчмаркінг; бенчмаркінг в освіті; освітні послуги; якість освіти; аналіз ринку освіти; economics; marketing; benchmarking; benchmarking in education; educational services; quality education; market research education.

Методология и базовые процедуры идентификации интенсивности рыночной конкуренции,
Andrey Kataev, in Traektoriâ Nauki = Path of Science (2015)
Keywords: competition, marketing research of competition, competition intensity, market concentration indexes, standard index of market concentration, Herfindahl-Hirschman Index, конкуренция, маркетинговые исследования конкуренции, интенсивность конкуренции, показатели рыночной концентрации, стандартный показатель рыночной концентрации, индекс Херфиндаля-Хиршмана.

Інструменти та технології маркетингу: еволюція та розвиток на випередження,
Svetlana Oberemok, in Traektoriâ Nauki = Path of Science (2015)
Keywords: marketing, marketing instruments, traditional marketing complex, modern marketing technologies, economics of impressions, маркетинг, інструменти маркетингу, традиційний комплекс маркетингу, новітні технології маркетингу, економіка вражень.

Маркетинг відносин як сучасна концепція маркетингу,
Oksana Bolotnaya, in Traektoriâ Nauki = Path of Science (2015)
Keywords: marketing, relationship marketing, loyalty program, маркетинг, маркетинг відносин, програма лояльності.

Теоретичні основи впливу та структура зовнішнього середовища маркетингу,
Olena Stefanova, in Traektoriâ Nauki = Path of Science (2015)
Keywords: маркетинг, зовнішнє середовище маркетингу, структура зовнішнього середовища маркетингу, marketing, marketing environment, the structure of marketing environment.

Наукова сутність маркетингу як процесу обміну,
Nataliya Kostyuchenko, in Traektoriâ Nauki = Path of Science (2015)
Keywords: маркетинг, обмін, класична теорія ринкових відносин, кейнсіанська теорія ринкових відносин, типи обміну, засоби обміну, marketing, exchange, the Classical theory of market relations, Keynesian theory of market relations, types of exchange, means of exchange.

Поведение потребителей и маркетинговые коммуникации: ценностный подход,
Nadezhda Popova and Olga Sosnova, in Traektoriâ Nauki = Path of Science (2015)
Keywords: поведение потребителей, маркетинговые коммуникации, ценности потребителей, информатизация общества, consumer behavior, marketing communications, consumer values, information society.

Роль маркетинга в современном локальном консалтинге,
Anna Bezpalova, in Traektoriâ Nauki = Path of Science (2016)
Keywords: роль маркетинга, консалтинговые компании, локальный рынок, the role of marketing, consulting company, local market.

Управління сталим розвитком сучасного підприємства,
Serhij Pakulin and Alevtyna Pakulina, in Traektoriâ Nauki = Path of Science (2016)
Keywords: сталий розвиток, управління, розвиток, ефективність, підприємство, sustainable development, governance, development, efficiency, enterprise.

Бренд территории как фактор конкурентоспособности региона (на примере Пензенской области),
Inna Medushevskaya and Ekaterina Tomaeva, in Traektoriâ Nauki = Path of Science (2016)
Keywords: бренд, бренд территории, конкурентоспособность региона, товарный знак, Пензенская область, brand, brand of territories, the trademark, the competitiveness of the region, Penza region.

Необхідність використання соціальних мереж як елемента інтегрованих маркетингових комунікацій для просування вищих навчальних закладів,
Mariia Kostiuk, in Traektoriâ Nauki = Path of Science (2016)
Keywords: економіка, маркетинг, інтегровані маркетингові комунікації, освітні послуги, аналіз ринку освіти, просування у соціальних мережах, economics, marketing, integrated marketing communications, educational services, educational market analysis, promotion in social networks.

Автоматизация заправочных терминалов как фактор повышения конкурентоспособности АЗС,
Yuliya Kharitonenko, from University Library of Munich, Germany (2016)
Keywords: automation, marketing tactic, competitiveness, profit, efficiency, savings, automatic filling station, the customer.

„WELCOME TO THE EUROPEAN UNION” – CROATIAN COUNTRY IMAGE IN HUNGARY*,
Gerdesics Viktória, in Interdisciplinary Management Research (2013)
Keywords: Croatia, Hungary, country image, country brand

ENROLMENT CHALLENGES IN HUNGARIAN HIGHER EDUCATION MARKETING – A CASE OF A BUSINESS AND ECONOMICS FACULTY,
Nagy Ákos András, Putzer Petra Eszter and Gerdesics Viktória, in Interdisciplinary Management Research (2013)
Keywords: higher education, marketing communication, University, student enrolment

ANÁLISIS DE LA CONTRIBUCIÓN DE HOLLANDER AL MACROMERCADEO,
Yaromir Munoz Molina and Carlos Enrique Vecino Arenas, in Estudios Gerenciales (2008)
Keywords: Macromercadeo, micromercadeo, sistemas de mercadeo, reformas, políticas públicas, estudios comparativos.

MODELS FOR ANALYZING PURCHASE DECISION IN CONSUMERS OF ECOLOGIC PRODUCTS,
L. Salgado Beltrán and A. M. Gil Lafuente, in Fuzzy Economic Review (2005)
Keywords: ecologic products, green marketing models, forgotten effects theory purchase decision

La Muerte de las Marcas en Manos de los Nativos Digitales,
José Antonio París, in Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata (2021)
Keywords: generation Z; brands; digital natives.

The European consumer’s profile in a global world,
Viorica Ionascu and Daniela Vladu, in The Annals of Dimitrie Cantemir Christian University. Economy, Commerce and Tourism Series (2010)
Keywords: consumer, financial active, customer typology, consumer behaviour;

EXPLORING THE RELATIONSHIP BETWEEN DIGITAL SKILLS, ONLINE BUYING, AND ENCOUNTERED PROBLEMS ACROSS EUROPE,
Nina Angelovska Stankov, in UTMS Journal of Economics (2023)
Keywords: E-commerce; Problems encountered when buying online; Eurostat; Regression Analysis

A SCALE FOR MEASURING COUNTRY BRAND EQUITY,
Edo Rajh, in Ekonomski pregled (2019)
Keywords: brand equity; country of origin; country brand equity

The Overall Strategic Communication in Marketing Events in the Current Economic Crisis,
Moise-Titei Adina and Daniel Moise, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: events, marketing strategies, mission, communication, budget planning

A Behavioral Research Approach to Sustainable Household Consumption in Three Bulgarian Cities,
Simeon Jelev, Galina Mladenova and Borislava Stoimenova, in Economic Alternatives (2022)
Keywords: Sustainable Household Consumption, Housing Index, Electricity and Water Index, Food Index, Transportation Index, Composite Sustainable Behavior Index

Market and Marketing Peculiarities of Vending Channels,
Dobromir Stoyanov, in Business & Management Compass (2014)
Keywords: marketing specifics, vending channels

SMALL FIRMS INTERNATIONALIZATION: REDUCING THE PSYCHIC DISTANCE USING SOCIAL NETWORKS,
Laurent Arnone and Elodie Deprince, in Global Journal of Business Research (2016)
Keywords: Small Businesses, Social Networks, Relationships, Internationalization, Case Study,Psychic Distance

What Motivates Mobile Legends: Bang Bang Players' Loyalty and In-App Purchases? Investigation of Perceived Values Effect: Playfulness, Addiction, and Good Price (Evidence from Indonesia),
Elissa Lestari, Jonathan Nitisanjaya and Yosef Budi Susanto, in Review of Applied Socio-Economic Research (2023)
Keywords: In-App Purchase Intention, loyalty, Playfulness, Addiction, Good Price, Mobile Legends: Bang Bang

RELIABILITY OF RESEARCH INSTRUMENTS IN MANAGEMENT SCIENCES RESEARCH: AN EXPOSITORY PERSPECTIVE,
Shodiya Olayinka Abideen, Obamiro John Kolade and Tijani Abideen Adekunle, in Annals of University of Craiova - Economic Sciences Series (2022)
Keywords: Research instrument, Reliability, Alternate-forms reliability, inter-rater reliability, internal consistency, reliability coefficient

Influence of Service Quality, Innovation, Price, Promotion on Customer Satisfaction and Customer Loyalty,
Yuliana Hapsari, Usep Suhud and Saparuddin Mukhtar, in Oblik i finansi (2021)
Keywords: service quality, innovation, price, promotion, customer satisfaction, customer loyalty, theme park

Positioning for International Market Segments in Higher Education: Evidence from Saudi Arabia,
Yasine A. Qandile and Natalia Oganesyants, in Business Education and Accreditation (2014)
Keywords: Positioning, International Target Segments, Higher Education

SERVICE SWITCHING, WORD-OF-MOUTH, AND NEW PROVIDER SEARCH: A FIVE COUNTRY EXPLORATORY STUDY,
Robert Frankel, Scott R. Swanson and Mariusz Sagan, in International Journal of Management and Marketing Research (2013)
Keywords: Consumer Research, Customer, Relationship

A RELIABILITY TEST USED FOR THE DEVELOPMENT OF A LOYALTY SCALE,
Florin-Alexandru Luca, Claudia Ioana Ciobanu and Magdalena Danilet, in Network Intelligence Studies (2017)
Keywords: Loyalty, Measurement scale, Reliability

RELATIONSHIP QUALITY IN REAL ESTATE COMPANIES,
Florin-Alexandru Luca and Claudia Ioana Ciobanu, in SEA - Practical Application of Science (2016)
Keywords: Relationship Quality, Service Quality, Real Estate Marketing

MULTISENSORIAL EXPERIENCE FOR IN-STORE AQUISITIONS,
Alexandra Giuliana Andronic and Ioana Moroșanu, in SEA - Practical Application of Science (2020)
Keywords: Experiential marketing; Emotion; Mobile phones; Sales; Multisensorial

ROLE OF ETHNOCENTRISM AND ITS EFFECT ON PURCHASE DECISIONS,
Mersid Poturak, in Journal Articles (2013)
Keywords: Ethnocentrism, Consumer Behavior, Purchase Decisions, Bosnia and Herzegovina

PENGARUH CITRA ORGANISASI, PENETAPAN HARGA, KUALITAS LAYANAN TERHADAP KEPUASAN MAHASISWA DAN DAMPAKNYA PADA LOYALITAS MAHASISWA,
Deri Deri, Amri Amri and Zufriady Zufriady, from University Library of Munich, Germany (2018)
Keywords: Organizational Image, Pricing, Service Quality, Satisfaction, Loyalty

Telecom Branding in Pakistan: Network Coverage or Value Added Services,
Dr. Kamran Ahmed Siddiqui, Mazhar Ali, Irshad Hussain Sarki and Rafique Ahmed Khuhro, from University Library of Munich, Germany (2015)
Keywords: Telecom, Mobile Phone, Services, Branding, Marketing, Pakistan

CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic,
Denisa Kasl Kollmannová, in Central European Business Review (2012)
Keywords: trust, public relations, CEO, reputation management, communication strategy

"Fake Product? Why Not!" Attitudes Toward the Consumption of Counterfeit Goods in CEE as Shown on the Example of Slovakia,
Denisa Kasl Kollmannová, in Central European Business Review (2012)
Keywords: Counterfeit goods, luxury marketing, crisis, marketing communication, social marketing, and ethical consumption

Adoption of Social Media for Public Relations by Museums,
Bojana Suzić, Miroslav Karlíček and Václav Stříteský, in Central European Business Review (2016)
Keywords: museums, Web 2.0, social media, Berlin museums, Prague museums

Analysis of customer lifetime value model: Literature review,
Petr Čermák, in Český finanční a účetní časopis (2013)
Keywords: Customer profitability analysis (CPA), Customer lifetime value (CLTV), Model ziskovosti zákazníků (CPA), Model životního cyklu (CLTV)

Globalization and culture a study of purchase behavior,
Danish Muhammad, Rehan Azam and Suleman Syed Akbar, from University Library of Munich, Germany (2012)
Keywords: Globalization, Culture, Purchase Behavior

Marketing as an evolving discipline: emerging paradigms and managerial implications,
Joëlle Barthel and Jean-Pierre Baeyens, from ULB -- Universite Libre de Bruxelles (2014)
Keywords: periodization of marketing; trend spotting; Delphi method; emerging marketing paradigms

Few determinants of compulsive buying of youth in Pakistan,
Salman Saleem and Dr Rashid Salaria, from University Library of Munich, Germany (2010)
Keywords: Compulsive buying behavior; Youth, Pakistan; Tendency to spend; Drive to spend Compulsively; Feeling about shopping and spending; Dysfunctional spending; Post purchase guilt; Age

Contemporary Communication Model of Consumer Behaviour of Generation C,
Dijana Vuković, Samanta Kocijan and Ana Globočnik Žunac, from IRENET - Society for Advancing Innovation and Research in Economy, Zagreb (2023)
Keywords: generation C, consumer behavior, communication, social networks

Cultural Intelligence as the basis of Everyday Communication,
Lana Miletić, Ana Globočnik Žunac and Darijo Čerepinko, from IRENET - Society for Advancing Innovation and Research in Economy, Zagreb (2023)
Keywords: cultural intelligence, global connectivity, inteintercultural communication