Technology advancement propels work productivity: Empirical efficiency potential determination in marketing and sales

Sebastian Goldmann and Michael Knörzer

Managerial and Decision Economics, 2023, vol. 44, issue 4, 1962-1977

Abstract: The adoption of digital technologies in the modern business world stays fast‐moving, and managers underutilize the huge potentials entailed by digitalization. Literature concerning labor market developments proposes an assessment on work‐task level, to evaluate job automation susceptibility. The paper is based on this approach and further extends and details the existing models for the determination of efficiency potentials in the field of marketing and sales. Using a qualitative research design, a new descriptive model for tasks is first developed. Based on this, a second model for calculating efficiency potentials is derived in the next steps integrating data from ONET database.

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
https://doi.org/10.1002/mde.3793

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:mgtdec:v:44:y:2023:i:4:p:1962-1977

Access Statistics for this article

Managerial and Decision Economics is currently edited by Antony Dnes

More articles in Managerial and Decision Economics from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().