Social acceptance of green energy and dynamic electricity tariffs - a short review

No HSC/15/07, HSC Research Reports from Hugo Steinhaus Center, Wroclaw University of Science and Technology

Abstract: This paper presents a review of recent literature on consumer energy behaviors and willingness to pay for innovative products in the energy market. Among such products green energy and dynamic electricity tariffs will be considered. Social and psychological factors, that influence the adoption of these products will be discussed. Consumer engagement and acceptance of green energy as well as dynamic electricity tariffs are necessary to make the diffusion of these products possible and effective. In conclusion some research challenges and potential research gaps will be described.

Keywords: Dynamic pricing; Green energy; Social acceptance; Consumer behavior; Willingness to pay; Diffusion of innovation (search for similar items in EconPapers)
JEL-codes: C63 O33 Q48 Q55 (search for similar items in EconPapers)
Pages: 8 pages
Date: 2015-07-17
New Economics Papers: this item is included in nep-ene, nep-env, nep-ino and nep-reg
References: Add references at CitEc
Citations: View citations in EconPapers (7)

Forthcoming in IEEE Conference Proceedings, Modern Electric Power Systems 2015 (MEPS’15), Wroclaw.

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