Experiential value: a hierarchical model, the impact on e-loyalty and a customer typology

C.A.M.L. van Oppen, G.J. Odekerken-Schröder and M.G.M. Wetzels
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C.A.M.L. van Oppen: Marketing & Supply Chain Management
G.J. Odekerken-Schröder: Marketing & Supply Chain Management
M.G.M. Wetzels: Marketing & Supply Chain Management

No 17, Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)

Date: 2005-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:unm:umamet:2005017

DOI: 10.26481/umamet.2005017

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