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Resale and Bundling in Auctions

Marco Pagnozzi

CSEF Working Papers from Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy

Abstract: Allowing resale in multi-object auctions increases bidders. incentives to jointly reduce demand, because resale increases low-value bidders’ willingness to pay and reduces high-value bidders’ willingness to pay. Therefore (unlike in single-object auctions), resale may reduce the seller’s revenue in multi-object auctions. However, we show that, under reasonable conditions, allowing resale and bundling the objects on sale are “complement strategies” for the seller – by bundling and allowing resale the seller earns a higher revenue than by selling the objects separately and/or not allowing resale. We also analyze how resale affects a bidder’s incentive to unilaterally reduce demand, and we show why allowing resale may reduce efficiency.

Keywords: multi-object auctions; resale; bundling; demand reduction (search for similar items in EconPapers)
JEL-codes: D44 (search for similar items in EconPapers)
Date: 2007-11-01
New Economics Papers: this item is included in nep-com, nep-gth and nep-mic
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Published in International Journal of Industrial Organization, 27(6), 667-678, 2009

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http://www.csef.it/WP/wp186.pdf (application/pdf)

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Journal Article: Resale and bundling in auctions (2009) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:sef:csefwp:186

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