Consumption and Consumer Behaviour of Organic AGRI-FOOD Products

Mahmoud Tarhini ()
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Mahmoud Tarhini: Bucharest University of Economic Studies, Bucharest, Romania

REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2022, vol. 23, issue 1, 136-149

Abstract: The trend for a healthy life obtained as a result of a balanced diet is found in the list of main trends that will affect consumer behaviour and their choices about consumption. Information and the increase in purchasing power especially among millennials allows a significant increase in demand for organic products, obtained as a result of sustainable production processes. The primary aim of the present research is to investigate the consumption and consumer behaviour of organic agri-food products based on literature review and reports analysis. The main findings show that consumers are much more flexible, willing to make purchases on different platforms, and merchants must respond to this trend through investments to ensure their online presence. The expectations of the modern consumer involve establishing a post- purchase connection with the organic agri-food manufacturer. Purchasing local agri- food products is gaining ground, as it supports local entrepreneurship, assimilates the principles of environmental protection, avoiding as much as possible imported products, that involve transport and default pollution. There is a significant increase in the interest that both large companies and niche entrepreneurs show about the environment. In this sense, agri-food producers develop authentic environmental strategies, thus creating profitable business models from innovative green businesses.

Keywords: agri-food production; consumer behaviour; ethical consumer; organic products (search for similar items in EconPapers)
JEL-codes: O13 Q18 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:23:y:2022:i:1:p:136-149

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