Individual risk attitude, product innovation and firm performance. Evidence from survey data

Marco Cucculelli and Barbara Ermini ()
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Barbara Ermini: Università politecnica delle Marche

Economics Bulletin, 2012, vol. 32, issue 4, 3197-3212

Abstract: We use survey data on individual risk attitude and discount rates to test the impact of individual risk profile on the firm innovation activity and firm performance. Empirical evidence from 163 Italian entrepreneurs shows that risk-loving individuals and individuals with smaller than average discount rates introduce products that affect firm growth rates significantly.

Keywords: risk attitude, individual discount rate, product innovation; firm performance (search for similar items in EconPapers)
JEL-codes: D8 L2 (search for similar items in EconPapers)
Date: 2012-11-19
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Citations: View citations in EconPapers (2)

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