When do Default Nudges Work?

Carl Bonander, Mats Ekman and Niklas Jakobsson

Abstract: Nudging is a burgeoning topic in science and in policy, but evidence on the effectiveness of nudges among differentially-incentivized groups is lacking. This paper exploits regional variations in the roll-out of the Covid-19 vaccine in Sweden to examine the effect of a nudge on groups whose intrinsic incentives are different: 16-17-year-olds, for whom Covid-19 is not dangerous, and 50-59-year-olds, who face a substantial risk of death or severe dis-ease. We find a significantly stronger response in the younger group, consistent with the theory that nudges are more effective for choices that are not meaningful to the individual.

Date: 2023-01, Revised 2023-08
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Published in Oxford Open Economics, Volume 2, 2023, odad094

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Journal Article: When do default nudges work? (2023)
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Persistent link: https://EconPapers.repec.org/RePEc:arx:papers:2301.08797

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