Elicitation formats and the WTA/WTP gap: A study of climate neutral foods

Andreas Drichoutis, Jayson Lusk and Valentina Pappa ()
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Valentina Pappa: Department of Economics, University of Ioannina

No 2014-2, Working Papers from Agricultural University of Athens, Department Of Agricultural Economics

Abstract: We conduct a field valuation experiment where we vary the valuation method (contingent valuation vs. inferred valuation) as well as the payment format (dichotomous choice vs. payment card). Willingness-to-accept and willingness-to-pay valuations are elicited in a within-subjects design for foods with climate neutral labels. We find a similar gap for valuations elicited with the contingent or the inferred valuation method. However, we also find that the gap can be muted by using a payment card elicitation format.

Keywords: willingness to pay; willingness to accept; contingent valuation; inferred valuation; payment card; single bounded (search for similar items in EconPapers)
JEL-codes: C93 D12 (search for similar items in EconPapers)
Pages: 27 pages
Date: 2014
New Economics Papers: this item is included in nep-dcm, nep-env and nep-exp
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Related works:
Journal Article: Elicitation formats and the WTA/WTP gap: A study of climate neutral foods (2016)
Working Paper: Elicitation formats and the WTA/WTP gap: A study of climate neutral foods (2014)
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