Product Differentiation and Film Programming Choice: Do First-Run Movie Theatres Show the Same Films?

Darlene C. Chisholm, Margaret McMillan and George Norman ()

No 12646, NBER Working Papers from National Bureau of Economic Research, Inc

Abstract: We present an empirical analysis of product differentiation using a new dynamic panel data set on film programming choice in a major U.S. metropolitan motion-pictures exhibition market. Using these data, we compute two measures of film programming choice which allow us to investigate the determinants of strategic product differentiation in a multi-characteristics space. Our evidence is consistent with the idea that the degree of product differentiation between theatre pairs reflects a balance between strategic concerns and contractual constraints. Similarity in one dimension is offset by differentiation in others. Finally, we find that ownership matters: theatres under common ownership make more similar programming choices than theatres with different owners.

JEL-codes: C33 L11 L82 (search for similar items in EconPapers)
Date: 2006-10
New Economics Papers: this item is included in nep-com, nep-cse and nep-tid
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Published as Darlene Chisholm & Margaret McMillan & George Norman, 2010. "Product differentiation and film-programming choice: do first-run movie theatres show the same films?," Journal of Cultural Economics, Springer, vol. 34(2), pages 131-145, May.

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Related works:
Journal Article: Product differentiation and film-programming choice: do first-run movie theatres show the same films? (2010)
Working Paper: Product Differentiation and Film Programming Choice: Do First-Run Movie Theatres Show the Same Films? (2007)
Working Paper: Product Differentiation and Film Programming Choice: Do First-Run Movie Theatres Show the Same Films? (2005)
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