The Impact of Price Ranges to the Pricing

Jani Toros
Additional contact information
Jani Toros: University of Primorska, Slovenia

in Faculty of Management Koper Monograph Series from University of Primorska, Faculty of Management Koper

Abstract: This monografy analyses the price ranges as a result of the irrational behaviour of the buyers. We establish a new rule in understanding the relationship between quantity and price. In the theoretical and empirical work we demonstrate that the ranges appear to result from unforeseen responses of the customers. The demand curves show how a change in the price level does not change the level of the demand or even changes it in the opposite direction of what we would logically expect: the increase of price lead to increased level of demand and vice versa. We attribute the reasons for this phenomenon in a highly subjective knowledge of customers who often do not respond in accordance with neoclassical theory of rationality. Their behaviour is influenced by subjective factors often in conflict with rationality. Therefore we developed a framework that seeks to explain this new aspect of rationality. It is linked to the transformation of the society as well as marketing and social values. In the empirical part of this dissertation we have managed to research a phenomenon of price ranges in the survey which, including the extent of twenty category purchasing groups and a total of a hundred and forty products, provided a significant amount of information that we have treated with the method of conjoint analysis.

Keywords: price; brand; price range; price sensitivity; perceived value; new rationality (search for similar items in EconPapers)
Date: 2014
ISBN: 978-961-266-169-4
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.fm-kp.si/zalozba/ISBN/978-961-266-169-4.pdf full text in Slovene (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mgt:fmkmon:978-961-266-169-4

Ordering information: This item can be ordered from
http://www.zalozba.fm-kp.si

Access Statistics for this book

More books in Faculty of Management Koper Monograph Series from University of Primorska, Faculty of Management Koper Contact information at EDIRC.
Bibliographic data for series maintained by Alen Jezovnik ().